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Alex Giuseppe Ispas
5.3K posts
Alex Giuseppe Ispas
@agispas
Product design engineer partner for startups and product teams.
Katılım Temmuz 2011
1.7K Takip Edilen1.5K Takipçiler
@gabriel1 I don’t like what you’re saying about listening to music everyday
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i challenge anyone who listens to music for 6+ hours a day to quit for a week to:
1) realize it's an addiction
2) realize how much better your thoughts become
gabriel@gabriel1
intentionally listening to music instead of having it as constant background noise to avoid facing a second of stillness
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I got tired of watching good ideas die in mockups. So I learned to ship. Pick the bottleneck. I'll fix it.
What I do:
- 0→1 products; idea to usable v1, fast
- Leaky flows; onboarding, activation, and such
- Landing pages that convert
Design + build.
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@coryetzkorn yep, you're much more like an experimentation scientist which knows a bit of everything in order to test things out.
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Product design isn’t design btw. You’re a computer scientist who never learned how to code.
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ceo of doritos: every time you think "this meal doesn't need doritos" i can guarantee you it does
David Hill@iamdavidhill
every time you think, “this project doesn’t need a designer”, i can guarantee you it does
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@_zoltanszalay You do those externally by adding tracking tools such as hotjar and google analytics
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Many designers spend weeks making things look more and more perfect. Polishing for other designers. Living in a bubble where "good" means likes and peer approval.
I'd rather train product muscles.
Instead of a fourth iteration on the same hero section, I built a landing page in Framer, wrote a few UVP variations, and spent $10 (it's really not that much) on Reddit ads. Gave the market 48 hours to react.
0.35% CTR. 54 real visits. 3 signups, 5.5% conversion.
→ 90% scrolled past the hero. It worked.
→ Most people stopped to read the testimonials. They cared.
→ Then they hit the CTA and froze. Navigating back and forth, confused, eventually leaving.
The market told me exactly where I lost them. No figma comments would've caught that.
This is what happens when you stop optimizing for polish and start optimizing for signal. You get closer to the market. You stop guessing. You build actual product instincts, not just a prettier portfolio.
I think the best feedback comes from people who don't care about how your landing page looks like.
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@agispas Love this
Alex Giuseppe Ispas@agispas
Many designers spend weeks making things look more and more perfect. Polishing for other designers. Living in a bubble where "good" means likes and peer approval. I'd rather train product muscles. Instead of a fourth iteration on the same hero section, I built a landing page in Framer, wrote a few UVP variations, and spent $10 (it's really not that much) on Reddit ads. Gave the market 48 hours to react. 0.35% CTR. 54 real visits. 3 signups, 5.5% conversion. → 90% scrolled past the hero. It worked. → Most people stopped to read the testimonials. They cared. → Then they hit the CTA and froze. Navigating back and forth, confused, eventually leaving. The market told me exactly where I lost them. No figma comments would've caught that. This is what happens when you stop optimizing for polish and start optimizing for signal. You get closer to the market. You stop guessing. You build actual product instincts, not just a prettier portfolio. I think the best feedback comes from people who don't care about how your landing page looks like.
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I want to follow more great designers / tech people on this site. People with low ego, people that don't post engagement bait.
Suggestions welcomed, or just reply with a link to a post I should definitely see. No portfolios because they don't indicate if you're active on here
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@sflorimm Here I am. Distribution is key in product design. Wrote a bit about it here:
x.com/agispas/status…
Alex Giuseppe Ispas@agispas
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Dozens of landing pages and ads tested with different value props:
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II've been trying to make the same music product work for a few years.
Still haven't fully cracked it. Still going.
Here's what it actually looks like to not let go of an idea you believe in 🧵
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