Ajay Shirol retweetledi

Everyone dreams of building a profitable business. But, in Japan-- small profitable businesses are shutting down.
And, not for the reason you think: No! their business is not shrinking & they are not having operational issues.
Their reason for shutting down is strange: it is honor.
Meaning: many business owners do not trust that their business would be run well by their successors.
They don't trust their son/daughters/other successors to run their business well.
Many think that it would ruin their family name.
So they choose honor over profits.
There is a beautiful quote: if being honorable was profitable. The world would be honorable.
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