Daniel Alayande

I closed a new client on Upwork last week. $30/hour at 20 hours per week. It's an early stage startup with a promising product but a huge problem. 50 people have signed up for the product, but none of them have done ANYTHING with the product. They're just....sitting there. And so my job is to figure out how to re-activate them within the next 2 weeks. Sounds like a growth problem right??? Wrong. It's much much deeper than that, and it's a problem I see almost constantly with early-stage products. Before we started officially, I jumped on a call with the founder and got him to walk me through the product. I wanted a full demo to see it from his perspective. He showed me everything. Profiles, trust scores, badges, verification, automated workflows, integrations. The works. It took him 65 minutes. About halfway through, I asked him one question. If someone signs up right now, what's the ONE thing you want them to do first? He paused…..Then he started listing six things. That's the problem. They’ve built 20+ features, but a new user landing in the app can't connect any of it to their actual problem. The product has completely outgrown the story around it. That's how I know this isn't a growth problem. The product works. But there's a massive gap between what it can do and what someone understands in their first 5 minutes. That's a positioning problem. And that's what I'm fixing. So over the next few weeks, I'm going to drop daily updates on what I'm doing to fix it, and more importantly, how I'm using AI to move much much faster. For example, I took the transcript of that demo and put it into claude. It helped me breakdown and articulate the real problem I will be solving, as well as design the plan I’m going to be following over the next 2-4 weeks. I have more gist for you tomorrow. 😂😂 If you've ever wondered how people actually diagnose and fix problems for clients, I'm inviting you inside my brain to see how I work. Hit the follow button and RT so more people can see this. This should be fun

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