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Albspire | CRO & Ecom Web Design
218 posts

Albspire | CRO & Ecom Web Design
@albspire
Making ecom websites look premium AND sell more [email protected]
Toronto Katılım Nisan 2025
298 Takip Edilen229 Takipçiler

Experimenting different layouts!
Which one is better?


Srushti@srushtiddesign
Recent hero section design exploration
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Stop designing
what everyone else is designing.
Right now so many brands look the same.
Same purple gradient....🟣
Same black and white layout....
Same clean but forgettable design...
AI made it easier to create.
But it also made too many designs look same.
Minimal design had its moment.
But now, the brands that win will be the ones that feel bold, clear, and different.
Because boring design does not build brands. Memorable design does. 🙌

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@gginwanderland It definitely makes being indoors easier haha
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@_javierivero The trick is staring at the view until inspiration hits then locking in 🤣
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@albspire I’d be too distracted with that view to get any design work done
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@shariar_design Right but add the follow button as well
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@AdityaSur11 It fits a noodle brand perfectly! Good job 👏🏻
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@vanshdevx The best marketing is a happy client!
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@alex_momeni Great work! Love the red palette
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@nicktheriot_ The product never changed the desire did.. thats the entire game of marketing in one sentence! 🙌🏻
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If I could fix one mistake killing more ad accounts than bad creative or wrong targeting,
It's brands channeling the wrong desire onto the wrong product.
"How do I get rid of this problem then, Nick?"
It’s simple.
1st question: Does anyone actually care about the thing you're calling out?
If no, you're dead before you spend a dollar.
For example - a scented necklace
❌"Carry your favorite scent throughout the day" reaches almost nobody (a necklace nobody asked to wear).
✅"The discreet stress relief tool hiding around your neck" reaches everybody drowning in anxiety (same exact necklace with a completely different ceiling).
The product never changed, the desire did.
So desire is just the simplest way to ask: what is actively on people's minds that they care about right now?
2nd question: Is the desire big enough to scale?
Because every desire has a different size.
For example:
"How to lose weight" has a massive market.
"How to get abs" is a fraction of it.
For Celsius brand, energy and focus are huge.
But "Sugar-free" and "convenient" are secondary nobody buys on.
The rule is simple.
If nobody cares about the desire you're calling out, no creative on earth will save the ad.
If the desire is real but too small, you'll scale for a week and hit a wall.
Match the desire to the market and you’ll do good.

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