Alex Auerbach

I've spent over a decade coaching elite performers in professional sports, Olympic sports, and elite military units. The truly great ones recognize their mentality as a competitive edge. Here are the 3 mindsets that separate the best from the rest:

It's been about a year since the High Performance Circle launched. We've had over 60 talented practitioners participate, and now have well over 50 hours of content available for anyone looking to level up their sport psychology or mindset coaching skills. For the first time in 5 months, we're opening up 10 spots. If you're a coach or high performance practitioner interested in learning from and contributing to a group of like-minded professionals, shoot me a DM for more information.

@DrAndyGalpin Problem is this group is still relatively reluctant (being generous here) to use any data that isn’t their own internal analytics data (if they even have it).

The amount of teams/coaches still making college athletes wake up at 6 am (or earlier) to train, lift, & practice is 🤯🤯🤯. The data are incredibly clear here. Bad idea.

I wish I discovered @AlexAuerbachPhD earlier. Great mindset and performance content.

@TheIntegralPath Would highly recommend @LFeldmanBarrett book how emotions are made… there’s a lot in here that is ancient science ;)

Talk therapy won't heal you. This body map shows exactly why. Emotions live in your body, not your mind. Suppress them, and they turn into physical tension. Here’s the truth about emotions nobody told you (and how to release them): 🧵

More free stuff…

I’m running a free webinar with @sbkaufman(an Ask Us Anything) to talk about our new course for coaches at all levels. You can register for free here: lu.ma/mo8prgb2

Elev8 Podcast Ep. 178 Mindsets with @AlexAuerbachPhD youtu.be/a4UQJk0z42Y?si… via @YouTube

This is one of the most fun projects I’ve worked on with the great @sbkaufman … We’re on a mission to help coaches maximize the potential of their talent, and we’ve got some incredible guests joining us including @stevemagness, @steven_kotler and @kristastryker. Sign up info:

Are you raising a youth athlete? We're hosting a free webinar tomorrow: us06web.zoom.us/webinar/regist… Inside, we'll cover how to unlock your child's full potential using sport psychology. See you there!

🧠May is Mental Health Awareness Month 🧠 High performers aren’t immune to emotional strain — many athletes and coaches are battling silent struggles. 😟 Anxiety. 😓 Burnout. 😔 Depression. 🫥 Isolation. And far too often, silence. Let’s end the stigma. 💚 Mental health is health. Performance starts from within. #EndTheStigma

@PratikxPatel Other duties as assigned

Bruh, I’m STILL laughing at the fact that an NFL head coach told me I was responsible for getting the players to: Stop staying up late and playing video games Stop going out late at night in NYC

Enrollment for Cohort 2 closes tomorrow! Join @AlexAuerbachPhD and myself on a four-week journey to build income beyond 1:1 therapy. This is for therapists who are curious about making money but care about the ethics of being a therapist when creating and selling offerings.

ULTIMATE GUIDE: Mastering Your Stress Response 1. Recognize your default stress mindset 2. Reframe pressure as opportunity 3. Communicate this perspective to your team 4. Use stress as performance fuel 5. Build resilience through intentional challenge exposure

The stress mindset hierarchy: 1. "Stress is debilitating" → Threat response → Focus shifts to stress reduction → Goal abandonment 2. "Power through" → Individual persists but team suffers → Collective failure 3. "Stress enhances" → Challenge orientation → Team elevation → Peak performance

Want to read more about building a system for sustainable excellence? Check out my first book, Called to Greatness: amazon.com/Called-Greatne…

My challenge to you: Start treating your mental wellness with the same seriousness as your physical training. Not just because it feels good—but because it's the foundation of sustainable excellence. What's one small recovery practice you can implement today?

I've been thinking a lot about why some athletes consistently perform at elite levels while others burn out. The answer isn't just physical training—it's COMPLETE wellness. Here's why mental health is the missing piece in performance excellence, and how to build your adaptive capacity: 🧵👇