Alex Batchelor

@tomfgoodwin @shaneparrish @rorysutherland We should be asking Rory’s daughter how she did it using TikTok - a perfect social media campaign that has dramatically increased Rory’s fame and reach 😀

I love how Rory has been an absolute gem for 22 years and somehow only in the last year has been become mega widely known. I saw him speak at IPA 2 in 2002 and he was astonishing. And went up to tell him so. Now he’s become an “overnight success”. Long may it continue. Rory for President

My conversation with @rorysutherland, Vice Chairman at Ogilvy 00:00 Introduction 01:31 AI and Decision Making 03:48 Looking for Efficiency in the Wrong Place 04:44 The Doorman Fallacy 08:54 How to Spend Your Marketing Budget 15:52 Ad Break 18:09 Cold Beer Thought Experiment 20:25 The Psychopath Detection Test 27:15 Brand Quake 29:21 Customer Value Thinking 34:28 Why Is Dyson So Effective at Marketing? 36:28 Ad Break 38:51 The Map is Not the Territory 39:27 The Problem with Shareholders 42:29 'Tech Bro' Decision Making 45:15 Warren Buffett’s Obsession 47:52 Why John Bragg Paid the Most 51:23 High Trust vs Low Trust Societies 58:45 What The Mad Men Era Teaches Us 1:03:59 The Danger of Bad Marketing 1:07:56 Copy Nothing 1:17:47 Navigating Cancel Culture 1:29:59 Signalling to Ourselves 1:39:06 Changing of Societal Norms 1:43:27 How to Write Good Copy 1:56:30 What Is Success for You? (Includes paid partnerships. If you're interested in sponsoring the show, reach out.)

I have written to the Secretary of State for Health and Social Care, urging him to meet with myself and local campaigners to discuss the need for a pharmacy in Thames Ditton. The Pharmaceutical Services Regulation Committee (PSRC) acknowledged the significant support from residents for a pharmacy in Thames Ditton, yet still chose to refuse the recent application. This decision does not reflect the needs of our community. My priority is to make timely access to healthcare as straightforward as possible for my constituents. The absence of local pharmacy provision makes this unnecessarily difficult. I will continue to press for better access to pharmacy services so that my constituents in Esher and Walton can get the care and medicines they need close to home. #ThamesDitton #EsherandWalton #localpharmacies

5-20 minutes for the update it says - the most delusionally optimistic forecast since Liz Truss (currently 42 minutes since it started). Thanks @Microsoft

@vfsglobalcare please help. You have lost a passport in the UK and just need to be able to talk to someone. Visa was granted, passport sent, DX failed delivery and returned the passport to you. Really need to get passport back. Passport urgently needed for other travel.

@shaneparrish Fogo de Chao in Jardins is good too. The table of salads is a work of art.

@shaneparrish A Figueira - lovely restaurant with a beautiful fig tree. gruporubaiyat.com/qrcode/afiguei…

@s8mb And one in Vienna inside the four brick gas holders built in the 19th century

This new development inside an old gas holder at Oval is so cool.

@mkraju @lewis_goodall It’s a “tenet” of international law not a “tenant” 😀 - not sure if that’s AI doing a bad transcription or a senator wanting to sound smart…. (and failing)

New — GOP Sen. Roger Wicker, chairman of the Senate Armed Services Committee, told me this when asked if Vladimir Putin can be trusted in Ukraine talks: “No. Putin is a war criminal who should be in jail for the rest of his life, if not executed.” Asked him about Trump saying he believes Putin wants peace, Wicker said: “what we can trust the Russians to do, is to do anything to their advantage, to take temporary steps. “Vladimir Putin has violated every tenant of international law and should be indicted and prosecuted and jailed, possibly executed,” he added.

@Herring1967 Lovely post. Wait until you get to Chatham Dockyard! One for another two day trip.

Today's substack (video coming tomorrow) now up open.substack.com/pub/richardher… Feel free to subscribe for FREE (or for money)

@davetrott @PolemicTMM FIFO First In First Out and LIFO Last In First Out are both accounting/operational principles for stock management. Imagine a warehouse - do I just send out the first one that came in (usual with perishables) or the one closest the door (usual with things that don’t decay).

@PolemicTMM I'd never heard FIFO as First In First Out before. A billionaire who made his fortune opening insurance companies told me it meant Fit In or Fuck Off, which I understood completely

British FIFO First in to the industrial revolution. First out.

@Laconic_doc They could apply to study at somewhere like UCT (Cape Town) uct.ac.za/sites/default/… or Australia or Canada/US. Northern Hemisphere timings very tight - but Southern Hemisphere would start in Late Jan early Feb. (My daughter studied at UCT and loved it).

Advice please! A friend has asked what their kid should do, with: A* Biol A Phys A Maths A Chem Passionately want to do medicine, (tho no offers after 4 interviews). (& gutted that a fellow student slipped a grade on their 3 As offer for med by Imperial, but was accepted!)

@davetrott The best thing about this was that neither of them could drive (for medical reasons). Designed by a non-driver and tested on an elderly non-driver - and still one of the most intuitive interfaces (and used out of the box without instructions). 😀

@davetrott The main designer of the TomTom back in 2003 tested everything on his father - and if he couldn’t use it then it wasn’t ready. Had the strangest adoption curve - was used by lots of people who didn’t yet have mobile phones….

#ElmbridgeMuseum launched their #ThamesDitton Foundry exhibition at the Civic Centre yesterday with Jane Ritchie, the granddaughter of the foundry’s former Foreman Chaser. The exhibition marks the foundry's 150th anniversary. It is also available online ow.ly/NTlB50RGOIx

Excellent thread. There have also been protections on postal voting for at least 20 years where the Royal Mail can identify who the names of those receiving mail at an address and cross reference those with the electoral roll.

Totally agree - they should be featuring Green Party councillors and Residents’ Association councillors 16x and 5x more often than anyone from the Reform Party…. Imagine the outrage if they excluded the Conservatives from discussions as the third party of Local Government…

@Swannyg66 Slightly alarmed I appear to be the only person so far who thought your description was comedy genius 😀

LEAKED: umpires for this years t20 World Cup in the USA put through vigorous fitness regime instagram.com/reel/C4q5VUNg5…

@politic_animal Thanks for another great trip - enabled - and very nearly thwarted 😀 - by the same technology. Amazing how it gives vicarious pleasure to so many (including me!)

Thank you all so much for coming along for the ride and for your patience with earlier technical difficulties. Should you ever find yourself at Malin Head (do!) I heartily recommend the lovely people at SolasTonann B&B. Hope you enjoyed, and see you on the next one! #Ireland24

The journey starts off tamely enough. On board we have a 60yr old sheep farmer who claims not to be able to read or write, and a 3yr old who claims to be able to drive a tractor. I suspect both exaggerate. We cross Ireland’s second-longest stone bridge into Malin Town. #Ireland24

@politic_animal Hope you are back online soon and are still making progress north. Highlight of many people’s day is following your travels. Curse your recalcitrant iPhone.

With apologies for those following closely, but my iPhone has suddenly decided, on 10% charge, that it doesn’t want to take charge from anything… Argh! Don’t worry, will document on another phone (otherwise a dead brick while abroad) and update when I can… #Ireland24

I’m in Baltimore - County Cork, not Maryland - to start another Turtle Travels adventure. This is a lovely village set amongst a stunning and complex sound and archipelago. It’s a jumping off point for ferries to numerous little islands. But it has something else too… #ireland24