Tried listing merch (vinyl and CD's) on my Spotify page for the last 3 months to test my theory that Spotify users don't care about buying physical records. In this time, I had approx 450,000 listeners and 1.5 million streams.
For merch, I sold a grand total of... 5 records 🤡
My music promo strategy for pretty much my entire career has been to drop/float my albums onto Bandcamp and hope that people somehow find them, like them + share them with others. It's a rather dubious strategy for sure, but I'm still here and I feel much cleaner because of it.