Alfie Robertson

I failed on social media, so I gave up on my dream. Then I decided to give it one more shot. 12 months later — 363K followers and a 7 figure business. Here's everything I learned for free:

Your life is determined by your habits. Your habits are determined by your actions. Your actions are determined by your thoughts. Your thoughts are determined by your beliefs. Control your mind and you will win. Whether you think you can,or you think you can’t, you’re right

2024 -> 2026. New video live on YouTube. Back to where it all started 👀

Did you do it man?

Run club ✔️ Sunrise ✔️ Swim ✔️ Mogged by Brady ✔️

I now understand how the Egyptians built the pyramids After some ongoing debate with the landlord we have moved the icey upstairs and dismantled the sauna. Luckily it’s 40+ degrees all week so ice bath took priority🤝🏾

Thanks for all the love on the latest YouTube. First time sharing something different and more curated from a creative perspective. Interesting battle of verbal storytelling vs visual but still been cooking on Tryroll, excited to launch it early this year. Let’s get it team

The rules to get in the best shape of your life: 1. Daily workout 2. Eat real food 3. No vices, vaping, alcohol, drugs, porn 4. No scrolling 5. Journal daily 6. Small circle 7. 3L water 8. 10,000 steps 9. 8 hours sleep 10. Optional: Document the Journey

Design your life or watch someone design it for you

How you react is a reflection of your own self talk, emotions and sense of accomplishment. What does your reaction say about you? It’s a reminder to never take criticism from someone you wouldn’t take advice from. To start you have to take action, regardless of judgement.

Art creates a profound connection through the artists and the audience. through that connection, both can heal. The Creative Act: A Way of Being Highly recommend this book. Even if you don’t identify as a ‘artist’ or ‘creative’ (despite everyone being an artist of their own life) the book will help you see art in a new light. The author, Rick Ruben, is considered one of the most influential figures in modern music (he worked across 4 genres from Johnny Cash, Red Hot Chilli Pepers to Jay Z and Adele). Crazy part is he doesn’t even play music, no technical skills, just listened and guided artists to nine Grammy Awards. This line stood out given how much I’ve documented of my life over the past 24 months. Content is just another form of art. Sharing my perspective connected me with so many of you and in the process allowed me to heal. So thank you.

Home sweet home 🏡

Merica 🇺🇸 Thank you to all the boys for your southern hospitality 🤝🏾 See you at Amplify House Gold Coast in February.

brb booking flights 👀

“Man sacrifices his health in order to make money. Then he sacrifices money to recuperate his health. And then he is so anxious about the future that he does not enjoy the present; the result being that he does not live in the present or the future; he lives as if he is never going to die, and then dies having never really lived.” - Dalai Lama Few archives from Bali trip this year.

Doing something right when you can scroll through your camera roll like a movie 🌎

Understand the difference between enjoying your youth and destroying your future If you are not where you want to be in life, I can guarantee that the path you want won’t be found at the bottom of a glass. It is hypocritical to complain about not being where you want in life and to go out and drink every weekend. Quitting alcohol was the highest leverage decision in my life, period. Across everything I’ve ever done. Health, business, relationships, confidence all have an inverse relationship with consistent alcohol consumption. There’s not one area of my life that didn’t significantly benefit from spending my weekends off the gas. Try it for at least 30 days and I won’t have to convince you anymore

Stop over complicating your morning routine. Go outdoors, ground your feet and eat breakfast. 🌞 Raw Protein is my go-to because it’s organic, clean and as close as you can get to whole-food protein sources. Things I look for in protein supplements are easy to absorb, easy to digest, organic, and quick to mix. If you want to try Raw Protein then grab it while it’s on sale until the end of November.

The path to success is not linear. Neither is progress. Only until we zoom out to years and decades do we see the change. 2015 to 2025, here’s to a decade of change. Someone once told me: that to truly to change I had to be willing to kill my old self. This comes at the expense of who you are today vs who you want to be tomorrow. Staying the same has a cost and so does change. You always have to pay. One way or another.

You need to experience all seasons to truly enjoy the summer 🌞

Another week building in Bondi. Long form is a funny game. It’s more curated than short form, more professional angles but still rewards the most authentic ideas. When faced with any new skill adoption I focus on a couple key things: 1) What can I control aka the inputs e.g my overall preparation, clear direction in the video, blocking my calendar for filming 2) How can I put myself in a position to win. Always do the least enjoyable (or most difficult) task first 3) How can I lower the barrier to entry. Put the tripod in the office and kitchen so it’s easy to film. Get two SD cards so I don’t run out of space. Small things in the scheme of it but it makes a huge difference. YouTube is still a learning curve put I am noticing: 1) I enjoy each video in reflection (given if not 100% in the moment of creation) 2) I am improving at speaking and articulating my thoughts 3) I have less care about what my voice sounds like, the classic cringe factor of starting out is wearing out I hope you push yourself to learn a new skill or extend your knowledge of an existing one. It’s necessary for growth. It’ll be hard and it will be easier to just quit but that’s the whole point. If it was easy everyone would have it.