Allan Dib

@chrisbournea 💯

“Knowing and not doing is the same as not knowing.” - Author Allan Dib

Good marketing, especially direct response marketing, is always customer and problems / solution-focused.

Email list is your most valuable asset -  fully owned.

Social is only free marketing if your time is free.

Beware of social - it’s not an owned channel.

Hire experts who specialize in whatever media you decide is right for your campaign.

What gets measured, gets managed.

Always choose clarity over cleverness.

Sales copy needs to press on fear, love, greed, guilt, pride.

List of trigger words: free, you, save, results, health, love, proven, money, new, easy, safety, guaranteed, discovery.

The masses are living lives of quiet desperation. They're absolutely craving something that grabs or entertains them, even if it's just for a moment. Your job is to give it to them.

People love authenticity, personality, and opinion. Even if they don't agree with you, they’ll love you for being real and open.

Copywriting is salesmanship in print.

People buy from people.

Target the pain - People want pain relief, not features and benefits.

Purchasing is done with emotions and justified with logic after the fact.

The actual product being sold is the commodity but what makes it remarkable is something totally peripheral to what you're buying.

Positioning yourself as a commodity and hence being shot on price alone is a terrible position for a small business owner to be in. It's soul-crushing, and this race to the bottom is bound to end in tears.

If I removed your company name and logo from your website, would people still know that it's you, or could it be any other company in your industry?

A good product or service is a customer retention tool. But customer retention comes after acquisition.