ALLANZORD

@grindwlima @EcomSapo @andreilunev é, kkkk there will be newer ads incoming xD

@allanz0rd @EcomSapo @andreilunev é foda ne o cara mora nos meus ads do instagram, e os gringos que eu acompanho ainda fazem ad de graça pro cara no TWITTER brabo d+

There’s a wave of Brazilian affiliates printing with bid caps right now… Mostly thanks to @allanz0rd who opened their eyes to this strategy. And yet, most people are sleeping on it. If you want to sip margaritas all day… And not babysit Ads Manager… This is the play. Instead of scaling $1 adset campaigns… They do this: → One CBO → 100+ creatives inside → Inflated budget ($100k–$500k/day) → Low bid cap That’s it. And guess what? You’re basically testing new ads for free. → If it doesn’t spend → it’s dead → If it spends → it’s a winner BONUS: If you already know your best-performing hours… Test this with lifetime budgets + ad set scheduling.

@neoronin_gg @EcomSapo you can also set up a campaing spend limit. it works godly here.

@EcomSapo @allanz0rd What about those days that come every couple of months where FB hits you with the zuck tax, and blasts spend at crap traffic that doesn't convert but hits your budget cap?

@andreilunev we are seeing this strange kind of behavior in BR, also. it seems like it has something to do with this new changes. well, lets keep buying media.

I see one ad account is bleeding yesterday (03/31) and today (04/01). Significant drop from IC to PUR. But just ONE account. Anyone seeing that? I rarely ask this kind of questions and don't blame meta usually, but it's kinda weird.

@Gustavorosouza @EcomSapo we know this very well hahaha

@EcomSapo I know some dudes here in Brazil pulling over $1M a day… and I’m telling you, it only works ‘cause it’s a straight-up scam… Oprah deepfake 🤝🏼

Brazilian guys are doing $1M days with VSLs using ABOs… Here’s how: They find a winning creative… And instead of scaling it the “normal” way, They go aggressive. 1-50-1 structure: → 1 campaign → 50 ad sets → 1 ad (same creative) $1 per ad set = $50 per campaign. Then they just launch… a lot of them. Why it works: $1 ad sets = cheaper CPMs → cheaper clicks → better CTR/CPC → easier to get volume But here’s the catch: Each new fan page can only run ~250 ads. So they don’t just scale ads… They scale pages. I know guys with 40,000+ ads live. Hundreds of fan pages ready. Find a winner → flood it.

@EcomSapo the biggest problem in buying media in this style is how much complexitiy it brings to the business. you have to buy 100+ pages, hire 2-3+ media buyers, account and bm problems. it works? yeah, kinda, but it dont solve offer and creatives problems.

buy more media (w/ bidcaps)

@andreilunev Stay safe bro.

Took a flight to Dubai this morning 🇦🇪 ✈️ 3 hours in, the captain announced Iran's airspace is closed. Had to land in the middle of nowhere to refuel and reroute through Pakistan. Spent an hour just circling to burn fuel so we could land safely. Touched down… only to find out the entire MENA region is closed. They decided to fly us back home. 10+ hours of airports, planes, and… I'm exactly where I started. Not the worst outcome though. Some people are stuck in Azerbaijan and Pakistan. At least I made it home 🤘

@mopupsumboys @paulocsobr @andreilunev its in portuguese bro, sorry :(

@allanz0rd @paulocsobr @andreilunev how can I buy ur info product

I see recently I got many followers from Brazil 🇧🇷❤️ Did someone promote me there without me knowing it? If yes - it's a pleasure, gents. Would love to go there some day, open to speak if you handle some events there.

@paulocsobr @andreilunev You're welcome! Im the only one who speaks about bidcaps here and you're on the credits page I put in my infoproduct. Just sold more than 2000 copies of this info (using bidcaps to scale it) so now, youre famous here hahaha

@andreilunev @allanz0rd

@dasilvashadow :):):)

These Brazilian affiliates / media buyers play a different game. I use to think the guys over in Asian were top, but man… Guess when some of them come from the Favelas they have no choice but to win at all costs. Lastly, Eu sei que vocês estão lendo isso 🫶🏽

@andreilunev pleeeeeeeeease my mentor

Hit me in DM or Comment - I'll send you the full program of this call - the deepest dive into the Bid Caps and Cost Caps media buying EVER. This is the exact way I scaled the account from $300 per day to $100.000+ per day of spend. No Joke.

@andreilunev @eubrunoamarques Im making you famous here in Brazil. Im the #01 who speaks about manual bidding here (for apps, info and more) and you're my reference, so, you are also their reference xD

@eubrunoamarques At least 3 Brazilian guys who DMd are ROCKING now

🌶️ $800K+ spent in January 2026 on Bid Caps alone. 7 worst mistakes I see media buyers make: 1. Not flooding creative volume 5/week? I launch 300-500 on some days. Meta's dev team told me directly: "Give us as many options as possible." The algorithm picks winners. You give it options. That's the beauty of bid caps. 2. Confusing bid caps with cost caps Bid cap = fixed manual bid. Meta skips auctions above it. Cost cap = semi-automatic. Meta adjusts the bid dynamically to hit your average CPA. Completely different mechanics. Treat them the same and every signal in your account will confuse you. 3. Starting bids too low on new accounts New account = zero eCVR data. Tight bid from Day 1 = zero spend = zero learning. I inflate 1.5-2x target CPA at launch, then lower once the account collects data. Most do the opposite and wonder why nothing spends. 4. Running separate "testing" campaigns There's no point in a testing campaign. If it spends under the cap - you're already getting conversions at your target. Losers don't spend. That IS the test. 5. Blaming the bid cap when spend dies It's almost never the cap. Real problem: bid too low for the market, CR tanking on LP, not enough creative diversity: "If eCPA is above your bid - we simply won't spend." That's a FEATURE. 6. Poor unit economics If your CR and AOV don't support the bid, no bid cap fixes that. I've seen affiliates blame the strategy when the real problem is the rock-bottom payouts. Fix the math first. 7. Using bid caps only AFTER everything else fails Most "warm up" on highest volume first. No clue what they do. No understanding "Why?" I start bid caps from Day 1 on every account. Every one of these is an UNDERSTANDING problem, not a bid cap problem.

@henry_wager_ @andreilunev andrei saved my life in media buying

Shoutout @andreilunev for changing my perspective on FB media buying. Everyone should go and watch his YT.

@henry_wager_ @andreilunev hes the goat.

@Miims1234 @andreilunev I also only use bid caps here and probably the reason to separate between adsets instead of dump it into one is that you can control spend/performance by bidding in the ad set which performs better.

@andreilunev I like the idea of seeing the campaign as a folder. But here is what I dont get: If you put everything into one CBO, does it actually matter to do multiple adsets or just dump it into one adset?

🚨 Here's what heading to $1M/month in ad spend looks like: $133000 (£98700) spent in 24 hours. $470000 in a week. All bid caps. Everyone asks about structure. Here's the truth: Campaigns are just folders. Ad containers. I run 70-100+ ad sets per campaign. 10-20 ads per ad set. One campaign per editor. No testing campaigns. No "move winners to scaling." Everything goes into CBOs from day one. Structure doesn't scale accounts. Creative volume does. Structure is the easy part. Creative volume is the hard.

@andersnsouza @rokhladnik @Meta Bid caps saving the world, right? Haha glad to know it reallly helped

Fact! I stopped using daily budgets and switched to bid caps instead. Since then, my profit has increased significantly. Before that, I had days where my campaigns performed really well, and then the next day I would lose all the profit I had made. It was inconsistent and didn’t make sense. With bid caps, that volatility practically disappeared.

The fun part about @Meta and daily budgets is that you have no idea what your daily spend will actually be at the end of the date NO IDEA

@Georger284 @andreilunev @rokhladnik I want to know this too, good question

@andreilunev @rokhladnik If you set the spend limit at the campaign level don’t you have to update the limit like every day since it’s not a daily limit like the adset based spend limit?

Go away

@rokhladnik @Meta where do u find this doc?

I told you IBCCs (Inflated Budget Cost Cap) were a thing. Well, @Meta has now made that officially a best practice, and I am going to call my friend Zuck to give me some credit for it.