Altus Digital | Salesforce Partner

📧 2025 BIMI Guide: Get Your Logo in Email Inboxes Learn how to display your verified brand logo in Gmail & Apple Mail while boosting security & open rates by 39%! Complete walkthrough with technical requirements. Learn how⬇️

Source: help.salesforce.com/s/articleView?… Published [Sep 18, 25] [AI-Generated] 🤖✨

⚡ Automation Studio's Query Activity Optimizer slashes SQL query times with risk scores & fixes. Plus, Journey Builder now detects exact CRM field changes (e.g., Onboarding Status updates) for precise entry timing. Efficiency meets precision. #SFMC

🚀 Salesforce Marketing Cloud Engagement Winter '26 launches Oct 3–Nov 1, 2025. Tune in to the New Feature Overview webinar Oct 30 at 12 PM ET. Discover how Marketing Cloud Next brings Flow, Campaigns & Digital Wallet directly into Engagement. #SFMC

💡 Community insights: handle timezones and precision carefully, use composite keys for high-volume data, monitor watermarks, and plan for late-arriving data and backfill scenarios.

🔍 Delta detection logic: watermarks highest Event Time, ignores older records, flags later timestamps as updates, and prevents duplicates with identical keys and timestamps.

📊 The Event Time Field is the cornerstone of Engagement data in Data Cloud. It's immutable once set and dictates how new vs. updated events are detected through watermarking and chronological processing.

Source: trailhead.salesforce.com/trailblazer-co… Published [Aug 21, 25] [AI-Generated] 🤖✨

💡 Most "reputation" problems come from unclean lists (80%). Tools like BriteVerify reduce invalid addresses. For volume below 200k/month, strict list hygiene and weekly IP checks (GlockApps) prevent most issues. Delay leads to revenue loss.

🚨 Hard bounce rates over 25% on Salesforce Marketing Cloud? If sending under 100k emails/month on a shared IP, you may be hit by others’ bad behavior. Microsoft blocklists disabled campaigns twice in a month for some users. Here’s how to fix →

Source: help.salesforce.com/s/articleView?… 🤖 This thread is AI-generated—verify all steps in your environment. Always test before production.

Pro tip: After sandbox refreshes, check if your Connected App is still active. Often, it resets. Reinstall if needed. Also: confirm your stack (e.g., s402) via Trust.Salesforce.com before installing—wrong stack = failed integration.

Setting up Marketing Cloud Connect on Hyperforce? Don’t just install the AppExchange package. You MUST also install the stack-specific Connected App—otherwise, UI components like the Engagement pane won’t appear. It’s not a bug. It’s architecture. 🔧

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Ever clicked 'Unsubscribe All' and wondered about SFMC's 'Global Unsubscribe'? 🤔 Let's decode its impact. #SFMC #EmailMarketing