
Sales Navigator's industry filter is 10% accurate.
a security guard agency client needed to target schools in Arizona.
a filter for "primary and secondary education" + decision maker titles would've resulted in oil and gas workers, church employees, sports company people, etc.
because LinkedIn's industry tag is self-reported. there's no verification.
whatever you type when you create your page, becomes your industry.
this is what 90% accuracy looks like instead:
we went to Google Maps first.
searched "schools in Maricopa County" and every result is a confirmed, physical, registered school.
the category self-verified before we touched Sales Nav.
took those domains into Clay. ran a Google search for the exact titles you want, principal, director of security, facility manager. LinkedIn URL surfaces directly.
Sales Nav came in last as the contact enricher.
week one of this campaign: responses started coming in.
wherever your niche has already confirmed itself, Google Maps, trade registries, license databases, accreditation bodies... that's your real list source.
Sales Nav is for finding people. not for finding companies.
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