Amit GK
4.3K posts

Amit GK
@amitkal
Indian, Cricket Fanatic, Foodie, W̶a̶n̶n̶a̶b̶e̶ Entrepreneur, and your go-to Man for everything to do with Money and Marketing; not necessarily in that order

-Shahin Baug was blocked by Muslims for 100+ days : No issue -Singhu Border was blocked by "farmers" for 378+ days : No issue -A road in Mumbai was blocked for 10 min : Nonstop outrage We all know the reason...


BUILD AN EMERGENCY FUND A medical emergency, a layoff, and a family crisis all look the same to your bank account. An emergency fund is the single boring decision that prevents the most disasters. Yet most salaried Indians skip it. Either because it “doesn’t grow” or because they’ve convinced themselves their credit card is their emergency fund. It isn’t. It’s a 36% interest trap waiting to happen. The rules: 1. HOW MUCH: 6 months of household expenses. Not income. Expenses. Calculate what you actually need to survive: rent/EMI, groceries, utilities, school fees, insurance premiums, transport, essential medicines. Multiply by 6 if you are salaried. 12 if you are self employed. 2. WHERE: liquid fund or sweep-in FD. Not equity (too volatile). Not gold (too illiquid for an actual emergency). Not a regular savings account (too accessible, earns 2.5%). Liquid funds earn 6-7%, are safe, and take 1 working day to redeem. 3. Don’t touch it. Not for a vacation, not for “a great investment opportunity,” and definitely not for your cousin’s wedding. It’s there for one purpose: real emergencies. Medical, job loss, family crisis. How much, realistically: • Single, stable job: 3 months minimum, 6 target. • Married, single income: 6 months minimum. • Variable income (freelancer, business): 12 months. • Sole breadwinner with dependents: 9-12 months. Build it in phases. Don’t try to accumulate 6 months of expenses before doing anything else: • Phase 1 (Month 1-4): ₹50,000 or 1 month of expenses in a liquid fund. The “starter” emergency fund. Gets you past most small shocks. • Phase 2 (Month 5-12): Ramp to 3 months of expenses. You can slow down SIPs slightly to accelerate this. • Phase 3 (Year 2): Reach 6 months. Maintain it indefinitely. A client of ours, a senior analyst, no emergency fund, ₹40,000/month SIPs across three funds, had no cash cushion. In July 2023, his firm had sudden layoffs. He wasn’t laid off, but for him the penny had suddenly dropped. He realised he was one HR meeting away from a disaster. He saved ruthlessly, paused SIPs for 4 months, and built up ₹4.8 lakh in a liquid fund. Only then did he resume the SIPs. Two years later, his wife had a medical emergency which cost ₹3.2 lakh uncovered by insurance. He didn’t panic. He didn’t touch his investments. He wrote a single cheque from the liquid fund. Replenished it over the next 6 months. THIS money’s job is not to grow. It’s to be there at 2 am on a Tuesday when everything falls apart. Build yours. Start this month. — This is Week 18 of my book Less Talk, More Do 52 ideas. One week at a time. Dropping June 2026. #EmergencyFund #LiquidFund #FinancialSafety #RainyDayFund #FinancialResilience





🇺🇸 Small businesses in the U.S. are acting like a crisis is already here. Only 16% plan to invest in the next 6 months, the lowest since 2009, down 12 points in just a few months. Before 2008 and during 2020, this figure was around 30-35%. High energy costs, policy uncertainty, taxes, labor issues, and inflation are all hitting at once. Main Street is pulling back hard. Source: @KobeissiLetter





That's an unbelievable stumping from Dhruv Jurel 🤯

















SHREYAS IYER….. YOU ABSOLUTELY FREAK. 🤯 - The reaction of Rohit and Surya and an ice cold Celebration by Sarpanch Saab. 🥶





@joybhattacharj Here you go!















