Anders Eiler

PLG vs SLG isn't a philosophy debate. It comes down to 3 things: your customers' technical skills, onboarding complexity, and self-serve UX. Nail all three, PLG works. Miss one, hire salespeople. Know your customer before you pick your motion. anderseiler.com

Customers said yes, but never entered credit card screen. Life got in the way. So we built a "signature room" — live sales call, one flow: terms, credit card, onboarding booked. More hand-holding than I'd like. But it works! anderseiler.com

We just shipped Goal Tracking for Herodesk AI agents 🎯 Not "it handled 400 conversations." But "it saved €800 in support costs and contributed to €12.000 in revenue." That's the argument for AI agents made visible.

Maya Freya cancelled Herodesk, tried a competitor, then came back. CEO Jonas Hedegaard's words: simpler product, easier to use, better priced, best-in-class support. Losing a customer hurts. Getting them back feels pretty good. 🤝

PLG is put on a pedestal. We chased the dream, too. Then our customers (webshop owners, not devs) hit a DNS record and disappeared. So we hired sales reps and CS managers. No shame in that. Your sales motion isn't a whiteboard decision. anderseiler.com

🎙️ 🇩🇰 saaskøbmænd.dk podcast Kan du heller ikke vente til på mandag for næste afsnit af SaaS Købmænd? Så brug weekenden på at høre denne uge afsnit: "Sandheden om passiv indkomst og FIRE". Vi taler bl.a. om: Hør det her: saaskøbmænd.dk/episode/59-san…

Three AI agent upgrades shipped this week 🚀 ✅ Agent knows what page the customer is on ✅ Exact product ID match, not just "similar" ✅ Related products from real data, not guesses The agent knows more → answers better → customers buy faster.

Every Herodesk hire takes a talent profile test before I say yes. Ran a full team session with all 8 of us last week. Apparently rare to find a startup this aligned and with so many full-on-power-talents! That's how we'll win! anderseiler.com/3-day-meet-up-…

We need to nearly double MRR to hit cash flow positive. Deadline is September. I said that out loud to the full team last week. All 8 of them. First time in the same room. They didn't flinch. Good sign. anderseiler.com/3-day-meet-up-…

WhatsApp is now live in Herodesk. Full channel. Same inbox as everything else. AI Agents handle it automatically. Rules and quick replies work. Go connect your number. 👉 herodesk.com/blog/whatsapp-…

Flew our Turkish teammate in for the meet-up. Airline rejected his visa at the gate. Called Danish border police on a Sunday. Got confirmation an hour after takeoff. Rebooked next day. €300 taxi from Billund. Made it in time for steak. Jesus ... 😅 anderseiler.com/3-day-meet-up-…

Built out the Herodesk REST API over the past few cycles. Conversations, contacts, channels, quick replies, logs — all accessible via api.herodesk.io. Plus webhooks. A helpdesk without an API is a dead end. Now we're infrastructure people can actually build on.

One of the scariest things I’ve read as a programmer and business owner for a long time. Backup, backup, backup!

Herodesk x Homerunner integration is live 🎉 Look up shipments, send return labels, start claims - all from inside Herodesk. Autopilot handles it automatically, too. Big thanks to Thomas Bolander from Homerunner for a smooth build. Let's go!

4,500 orders paused & ~200K DKK saved in return costs That's what Rito.dk got from one Herodesk feature - AI that detects cancel/change requests and holds orders before they ship No manual work. No missed requests. No unnecessary returns herodesk.com/success-storie…

Your AI agent is only as good as what you've trained it on. Herodesk agents can't improvise. No web, no general knowledge. Just your site, product feed, help articles, and past conversations. Garbage in, garbage out. Simple as that.

New: Lite Users in Herodesk 🎉 Your backoffice team can now access Herodesk for free. Settings. Read conversations. Leave internal notes. No reply access - and no charge. For the warehouse manager, the ops lead, the co-founder who just wants to stay in the loop. Available now.

Winther Studios saved the equivalent of 2 full-time positions on customer support. One person. Multiple markets. High volume. That's not a feature win. That's a hiring decision they didn't have to make. herodesk.com/success-storie…

Shipped Custom Prompting for Herodesk AI Agents. You can now tell the agent: "never recommend out-of-stock products" or "prioritize brand: Apple", and it actually listens. That's the gap between an agent that mostly does the right thing and one that does exactly what you need.

March was busy at Herodesk AI Agents now run autopilot actions on 8 platforms: Magento2, Shopware, WooCommerce, PrestaShop, Smartpack, PeakWMS, Shipmondo, Reversio. Upgraded GPT model. Custom livechat icons. Plecto integration. 100+ features shipped. herodesk.com/product-update…