Andrés Ossa

@BarackObama No bad bunny? @sanbenito

Like I do every year, here are some songs I’ve been listening to this summer — a mix of old and new. Look forward to hearing what I’ve missed.

@PawelHuryn PM has always been closely related to go to market imo. The merge of roles is acknowledging that growth and go to market are at the core or the product team, which makes sense I think.

Two weeks ago, the news shocked many Product Managers: Airbnb got rid of a classic product management function. Some interpreted the headlines as "eliminating the PM role." That's not accurate. As Brian Chesky (Airbnb CEO) explained, Airbnb combined Product Management with Product Marketing, as “you can’t develop products unless you know how to talk about the products.” I think it's essential to examine the implications. --- Looking at the picture below, you might notice overlaps and dependencies: - The PM defines the Product Vision and Strategy. However, you can't create a Strategy without market and industry analysis, which is theoretically the PMM's main job. - The Business Model, including pricing, can't be assigned to one role only. In many companies, it's a shared responsibility involving other stakeholders. - Both the PM and PMM need to discover and understand who their customers are (personas) and their needs/jobs. - In theory, PMM defines the Go-to-market (GTM) strategy. But GTM must align with the Product Strategy defined by PM. This applies, in particular, to target customers, their jobs/needs, and Value Proposition. GTM must also refer to a Business Model, including pricing. And this is a shared responsibility. As a result: - Many PMs focus on communicating with stakeholders and the product team, engaging customers solely for interviews. They struggle to communicate their products to others, especially outside the organization. They may lose sight of the broader picture and prioritize execution - roadmaps, objectives, status reporting, and releases. - Many PMMs find it hard to fully own the Go-to-Market (GTM) strategy. They often have to rely on inputs from Product Managers. By merging Product Management and Product Marketing, Airbnb brings Product Managers closer to the market and the users. So that they can: - Develop better intuition. They need to synthesize vast amounts of knowledge about the market and the industry. - Learn how to talk about the product and shape how others think about it. - Enable others to tell the same story. - Take on the responsibility for the Go-to-market (GTM). Some PMs might feel uncomfortable talking to the customers or spending more time analyzing the market. But for me, that’s a plus. That’s what we are supposed to do. We are not Backlog Administrators. Are there any drawbacks? What are the alternatives? Who owns the revenue? --- In today’s free post (no email, no paywall), I discuss: 1. Product Management vs. Product Marketing 2. Combining Product Management with Product Marketing 3. Product Growth Roles 4. Recommended resources and free templates 5. Conclusions You got this: theproductcompass.tech/lastissue

A smart starting hypothesis when making detailed product decisions or marketing decisions is that your customer has a lot else going on in their work & life and is not going to be as invested in your product or your marketing copy as you’d hope they ought to be. Many product people implicitly assume that of course my customer is going to be very interested & motivated, and on the basis of that implicit assumption, they end up making highly sub-optimal or entirely wrong decisions for their UI and their messaging.

Los datos públicos sobre el Gas de Chile, indican que el Costo Medio Variable por Balón (sin inversion según la minuta de ENAP) exceden con creces el precio, por lo que el programa nunca alcanzó un punto de equilibrio. 12/15

ChatGPT, ChatGPT Plus, Bard, Bing... I just created a table to help you choose the right one.

"Now the real-world results of all this theory are finally in, and it's clear that in practice, microservices pose perhaps the biggest siren song for needlessly complicating your system." world.hey.com/dhh/even-amazo…

@katekiewel 👋

Hosting 3 events for founders & VCs in CDMX this May! Who will be in town (counts if you live here!)? 🇲🇽🇲🇽🇲🇽🇲🇽🇲🇽🇲🇽

"Staff were told to cancel all recurring meetings involving more than three people. Wednesdays were to be made entirely free of meetings." siliconrepublic.com/careers/shopif…

@lukesophinos Haven’t you studied what money multiplier effect is in the economy? You’re proposing the reverse of this 🫠

Serious question. Why can’t a bank just charge a SaaS style annual fee that you pay for them to just hold/protect your money? They don’t touch it. No trading, no investing. Just let it sit there. If you have $1M there no one would have any problem paying $30K a year.

@katekiewel ☝️ @katekiewel, currently Miami based but heading back to Latam soon!

Who are the Latam VCs & Founders in Miami?

@lissijean @ExamediCL

What companies are doing cool things in healthcare these days?

@Microsoft @satyanadella ChatGPT: 2 meses en disruptar internet casi entero (desde que se publicó para todos) Bitcoin / Blockchain: +10 años y contando y…🤷‍♂️

Today, @SatyaNadella announced the launch of Bing and Edge powered by AI copilot and chat to help people get more from search and the web.

Flutter is now the third most contributed to open source project on GitHub, by number of contributors! 💙