Anita Moorthy

So happy to share that we raised a seed round of funding from some incredible investors and angels. Check out the news and our vision of how we think about the inbound marketing funnel in the AI-era

@davegerhardt @exitfivemedia Very impressive. Congrats

hit 4 years of working on Exit Five (@exitfivemedia) this week. We will reach 12M marketers through our content this year. Two big in-peson events with NPS scores above 80. An amazing team of 7 teammates that I wish I saw more. Thousands of members and people in our community (I consider anyone on the newsletter, listening to the podcast, or in the community part of the “community”) We will reach $5M revenue this year which is awesome. But the impact we are making and the connections we are helping to make happen — that’s the whole thing right there. That’s what has made this super fun and more rewarding than I ever expected. Beyond "it's just B2B marketing, bro." I could make a list right not of dozens of people with stories of promotions, raises, leaving a shit job, bad boss, making new friends, hanging out outside of work. It’s about more than B2B marketing. But that’s where it starts. Come to learn more about the job, the craft of marketing - and stay because you made some worthwhile connections Thanks for all of the support. Tell someone about Exit Five or get our emails here: exitfive.com/newsletter

What would happen if someone took Claude (or your fav AI tool) away for a day? Scary how dependent we are becoming.

@davegerhardt Impressive Dave. My brother and wife did the same- read to them ever night when they were young. But sadly now they are older and they don’t read as much.

Watching my kids become readers (especially in this day and age) has been one of the greatest gifts EVER. They can just sit for hours lost in a book. The best.

If you are a CEO or exec who wants to reach people that matter on LinkedIn, this webinar is for you. See the details below!

@gokulr @t_xu Definitely true for me...that's 80% of what makes work fun.

Phenomenal point from @t_xu about a powerful force that keeps people and companies going. Friendships at work, enjoying the people you work with, not wanting to let your friends down, wanting to succeed as a collective.

Finally a tool for people who don't want to be influencers and creators on LinkedIn but just want to share cool stuff they are working on! #moderninbound

Is Claude down?

If you have < 10K LinkedIn followers and feel like you're falling behind, the data says you probably aren't. We analyzed 6,753 posts from B2B marketing influencers at Rocksalt, and found that for accounts under 50K followers, the 𝗰𝗼𝗿𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘂𝗻𝘁 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘄𝗮𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹𝗹𝘆 𝘇𝗲𝗿𝗼. And even above 50K, the relationship is chaotic. One account in our dataset averages roughly 900 engagements per post at 190K followers. Another averages around 200 at 195K. Similar audience size, very different outcomes. Most executives are under 50k, and most will stay under 50k. But "I need to grow my following" is still the default LinkedIn strategy conversation, which means a lot of people are fixated on a number that doesn't predict much for them. This is even more obvious if you look at your own post impressions and can quickly see that your posts aren't even shown to all your existing followers anyway. LinkedIn appears to anchor distribution with the people most likely to care, then widens if the post performs. Net: follower count is a much weaker signal than people think. The real variable is whether you can consistently reach a small group that actually wants to hear from you. Read other findings from our research, including what is correlated with success on LinkedIn, in the comments.

Most startups either obsess over brand or dismiss it entirely. Both are wrong. Check out my conversation with @kamilrextin 42slash.com/p/youre-not-ni…

Whether you are researching Reddit for your business or have decided to double down, this webinar is for you. Here's what one attendee said: "wall-to-wall brilliant counsel, theory and practice, research, examples...." link: lp.rocksalt.ai/feb26_reddit_f…

Link to register: lp.rocksalt.ai/how-to-engage-… #reddit

The only thing that will matter in the long run for brands that want to show up in LLM answers is being mentioned on sites that can't be gamed. The window is small for people creating listicles on their own sites. Play the long game.

AI content is making people seek out experts and peers in their industry for trusted advice. And companies that stand out have more of their best people talking to their prospects and customers building trust. Would you agree?

stories.smh.com.au/anthony-albane… Refreshing….

What will happen to AEO/GEO when ChatGPT starts to allow ads? Will brands just abandon AEO/GEO as no one knows when and how that will improve a brand’s citation vs be guaranteed in ChatGPT ads? Curious what other marketers think? #geo #seo

@bhalligan We need more of this in society now ..

I love when CEOs take the high road

AI might be the best thing to happen to Gen X and the worst thing to happen to Gen Z. We get to extend our careers with AI-assisted productivity. They get to compete for entry-level jobs against people with 30 years of experience who aren't retiring.

@benalfrey @neilpatel I had the same question. How is that being allowed??? I can't imagine that it would go on even for a year. With AI's ability to pump out content in seconds, every one can create content on their sites.

2 chains of thought with this really: 1. LLMs/AI will never really send traffic that matches Google IMO - they are there as answer engines. It adds friction to the user if they are required to click. 2. the tech is far more sophisticated than early days google (which was much easier to manipulate). Think it would be quite easy for the models to ban users attempting to do prompt injecting, etc. One thing I still find crazy is the models citing biases - ie, businesses saying on their own site they are great at one thing and this being cited! haha. Not sure how long that will last.

“When you talk, you are only repeating what you already know. But if you listen, you may learn something new.” — Dalai Lama ♥️

Upcoming #Carthage events: Sept. 5th @londonpodfest live with @ancientstristan (shop.kingsplace.co.uk/31650/31654) Sept. 10th @nomad_books 781 Fulham Road, London 6.30-8.30pm Oct 2nd in conversation with the fab @maimusie at @waterstones Gower St at 6.30pm waterstones.com/events/search/…