Anne

Today we've published a blueprint for modern digital government. A long-term vision for digital public services, a 6-point plan for reform, and the role of the expanded Government Digital Service - the new digital centre of government.

@CharlesFarina I presume as engagement rate is essentially the inverse of bounce rate, this means you should also only use engagement rate with landing page?

The major issue with this simple GA4 content report is we shouldn't have used Bounce Rate and Page together. We need to use Bounce Rate with Landing Page. In the incorrect use shown above, the bounce rate calculation has nothing to do with each page shown as a landing page. It's calculating how many times the page was associated with an engaged session (2+ pageview, a conversion occurred, or 10 seconds of time occurred) divided by how many times the page was viewed (even if it was the 7th page in a session). Not the definition you expected, right? 😅

The official Google Sheets connector for Google Analytics 4 is now available: workspace.google.com/marketplace/ap…

Looks like #GoogleAnalytics4 has recently updated the page URL limit (page_location) back to 1000 characters. Confirmed it through BigQuery and GA4 reports. Let’s hope it sticks this time. support.google.com/analytics/answ…

By @justbeez