Antti Surma-aho retweetledi

Tekniikan tohtorit kehittivät menetelmän, jolla suunnittelija saa selville käyttäjän tarpeet paremmin kuin suoraan kysymällä tekniikkatalous.fi/uutiset/tt/a9a… @anttisurmis @AaltoDF #empatia
Melbourne, Victoria 🇦🇺 Suomi
Antti Surma-aho
45 posts

@anttisurmis
Design Researcher at Deloitte Digital. PhD from Aalto University. Interested in research rigor, mixed-methods research, and human-centered design.
















Designers can't understand users as accurately as they think. In our preliminary @AaltoDF experiment, self-reported understanding after user interviews averaged at ~80%, while actual outcomes showed <50% of user thoughts and feelings accurately identified! #empathy #idetc



Designers can't understand users as accurately as they think. In our preliminary @AaltoDF experiment, self-reported understanding after user interviews averaged at ~80%, while actual outcomes showed <50% of user thoughts and feelings accurately identified! #empathy #idetc







