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Get notified whenever someone posts your face on the internet without your knowledge. And get the option to take it down.
Today I'm launching a passion project: protectmyface.org
It's two things in one: continuously scan the internet for people posting your face, alerts you when it shows up, and the ability to take down those photos with a simple button. All in one subscription.
Why would I need this?
Curiosity: Most people would like to know if someone is posting their photos on random sites without their knowledge.
Digital hygiene: The ability to take down those photos lets you clean your digital footprint, especially for photos you don't like.
Bullying: There's a huge uptick in image-based bullying, especially with AI edits using someone's real face.
Peace of mind: even if you never exercise the takedown option, just knowing it's one click away is genuinely reassuring.
How does it work?
You upload a simple selfie and our system creates a private vector out of it, which is just a list of numbers. That vector is your unique math.
The vector can recognize when another face produces the same numbers.
We scan the internet comparing your vector against images we find online, focusing on the high-risk surfaces where image abuse actually clusters: image boards like 4chan, random public hate forums, and the broader public web.
When we detect a match we notify you through a simple email.
Like "hey, your face appeared on 4chan, a random forum, or a profile that isn't yours. Here's the link", and a convenient button to take it down using applicable laws that fit that case.
All notifications are through email so you don't have to keep checking the website.
Our scanner is continuous and always growing. It's not a one-time check. You sign up once and it keeps working in the background. have the peace of mind that if someone posts your face 9 months from now on a site we just added to our coverage, you'll still get notified. Coverage compounds.
CAN THIS BE USED TO STALK SOMEONE!?
No. ProtectMyFace is designed from the ground up to ONLY protect your own face. We use multiple verification methods to ensure the face being uploaded belongs to the account holder, including liveness checks and ID verification on flagged accounts.
Uploading someone else's face violates our terms of service and will result in account termination. We take abuse prevention seriously and actively monitor for misuse.
We also don't immediately deliver search results until a few days after account creation to make sure the account holder is protecting their own face and not using it to search for someone else's.
Our commitment to safety is a big differentiator between us and other services that let anyone search for photos that aren't theirs with zero safeguards.
Do you have experience building something this large? Is it secure?
ProtectMyFace isn't just me. It's built by Sundial, a team of privacy and identity engineers with years of experience building products where data security is non-negotiable. Our ongoing projects include Onflow and other identity products that handle critical data at scale. We bring the same standards to this project.
You scan the internet? Isn't that an almost impossible task?
It is. But we use clever smart crawling methods that target the most high-risk clusters of the internet and common places where image-based abuse happens most often. We also scan the general public web slowly as our infrastructure grows. So we're only getting better from here.
You can also submit links to photos you want taken down directly through your dashboard. So it's not only for photos our internet scanner finds. If you already know about a post using your face, you can hand us the link and we'll handle the takedown for you.
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