Arlo Snod

Signing 5-10 influencers a week. Building a PepAI army. Just the beginning, lets take this to the moon.

Infuincer marketing is displacing regular marketing channels at an insane pace. Heres why: Influencer marketing works because it solves the one thing traditional ads can't: trust. People stopped believing brands talking about themselves 69% now trust a creator's recommendation over an ad, and that jumps to 94% among Gen Z. A creator's audience already opted in, so the message lands as advice from someone they like, not an interruption they want to skip. That's why the average campaign returns $5.78 for every $1 spent. And it's replacing other channels because it beats them on every axis that matters now. Ad-blocking drains $54B a year from traditional formats, but creator content lives inside the feed, so it can't be blocked or skipped. It targets a specific community instead of an estimated demographic, every click and conversion is trackable, and a single post can reach millions in hours instead of the weeks a TV or print campaign takes. The feed became the new prime time and the budgets are following.

I joined PepAI 3 months ago when revenue was at a total of $20k. While fulfilling my role as marketing manager, I have had the privilege of being apart of an incredible team which have grown this app to $95k in the last 28 days. So what was the key to this success? Influencer marketing: Over 100 content creators posting once or twice a week about the app on TikTok and Instagram. Cross posting is Crucial. Outreach: Our team has been active since February. We have sent 1,000 messages a week since then. 18 weeks. 18,000 messages. Some hit, some missed, some won, some lost. Deals: An influencer who averages 2-3k views per video is not worth what your paying them. Every deal is not going to be profitable. Find the winners, don't say yes just because you want your brand established. Wild ride. Just getting started.