Arnaud DAPHY

3.3K posts

Arnaud DAPHY

@arnauddaphy

Marketing consultant / Associé @SOWINE / Co-organiser @vinocamp / Co-founder @WineMosaic / Team @referencedmd / Teacher / @OIVMSc / #ICN / Slasheur ;)

Paris Katılım Mart 2010

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Arnaud DAPHY@arnauddaphy·29 Mar

@robertjoseph @Labelsandgrapes @SOWINE @mme_hammond @RekaHaros @girlmeetsglass @DynataGlobal It means that 66% of regular wine buyers who are using at least one social media (ie 66% of the 797 respondents meeting these criteria) answer yes to the following question : "Have you already bought a wine recommended on the social networks you follow"

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wine thinker (robertjoseph on Bluesky)@robertjoseph·29 Mar

@Labelsandgrapes @SOWINE @mme_hammond @RekaHaros @girlmeetsglass @arnauddaphy @DynataGlobal 66% of regular drinkers are influenced in their buying by social media Does this mean 'regular wine drinkers who follow wine influencers'? If so, what % of regular wine drinkers do this?

wine thinker (robertjoseph on Bluesky) tweet media

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Pauline Vicard@Labelsandgrapes·29 Mar

Do #wine influencers influence buying? 23% of French ppl who follows wine influencers have bought a wine recommended by an #Influencer (39% for 18-25y)

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Arnaud DAPHY@arnauddaphy·29 Mar

@robertjoseph @Labelsandgrapes @SOWINE @mme_hammond @RekaHaros @girlmeetsglass @DynataGlobal Also, amongst the 23% of people following Brands & Chateaux, 58% are "regular wine consumers", aka consumers who drink wine everyday + those who during several times a week

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wine thinker (robertjoseph on Bluesky)@robertjoseph·29 Mar

@Labelsandgrapes @SOWINE @mme_hammond @RekaHaros @girlmeetsglass @arnauddaphy @DynataGlobal The original sample was 1,015 I think Who were the 615? Wine drinkers? Or social media users? And how many Insta users were there in the survey? And FB etc?

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Arnaud DAPHY@arnauddaphy·29 Mar

@robertjoseph @Labelsandgrapes @SOWINE @mme_hammond @RekaHaros @girlmeetsglass @DynataGlobal To be as precise as possible : amongst the 1015 people interviewed, 615 are Instagram users. Amongst those 615, 23% answer yes to the following question : "Do you follow wine producers, wine brands or Chateaux on Instagram"

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Arnaud DAPHY@arnauddaphy·29 Mar

@jamiegoode @Labelsandgrapes @SOWINE Hello @jamiegoode The sample size is 1015 p, respondents are aged between 18 and 65 and were selected using the quota method (sex/age/region/professional situation) The field survey is run by our partner @DynataGlobal We'd be glad to tell you more about the survey if needed

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Jamie Goode@jamiegoode·29 Mar

@Labelsandgrapes @SOWINE @arnauddaphy What’s the sample size? How were the participants recruited? A 3% swing might be in the realms of sampling error or bias

Camberwell, London 🇬🇧 English

Pauline Vicard@Labelsandgrapes·29 Mar

Do french people think they know #wine? More and more according to @SOWINE but only 4% of them consider themselves experts (vs 1% in 2010)

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Arnaud DAPHY@arnauddaphy·29 Mar

@Labelsandgrapes @SOWINE Thank you @Labelsandgrapes for sharing 🙌

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Pauline Vicard@Labelsandgrapes·29 Mar

For all the francophones out there wishing to get an update of what is happening on France's #wine distribution market and #socialmedia 👇 @SOWINE

SOWINE@SOWINE

🥳📈 H-1 avant le dévoilement des résultats du #Baromètre SOWINE/Dynata 2022 ! 🎥 Quels sont les principaux enseignements de cette nouvelle édition ? Rendez-vous en live sur LinkedIn à 12h pour les découvrir : bit.ly/3HUR73L #BaromètreSOWINE #Dynata #LinkedInLive

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Arnaud DAPHY@arnauddaphy·29 Mar

@Labelsandgrapes @robertjoseph @SOWINE @mme_hammond @RekaHaros @girlmeetsglass When we assert that it is the most engaging social network, it is because a lower percentage of consumers follow wine brands on the other social networks (FB : 27,2%, TW : 30,9%, LinkedIn : 26,6%, TikTok : 29,3%)

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Pauline Vicard@Labelsandgrapes·29 Mar

@robertjoseph @SOWINE @mme_hammond @RekaHaros @girlmeetsglass @arnauddaphy I think that it is "within the representative sample, 32% of the people that are using instagram are following chateaux and etc..."

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Arnaud DAPHY@arnauddaphy·29 Mar

@robertjoseph @Labelsandgrapes @SOWINE @mme_hammond @RekaHaros @girlmeetsglass To be more accurate : 32% of people consumers who are Instagram users happen to follow at least one wine brand (Chateau, Marque, Domaine). The sample for the question are the 613 people (out of 1015) who declared to be Instagram Users.

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wine thinker (robertjoseph on Bluesky)@robertjoseph·29 Mar

@Labelsandgrapes @SOWINE @mme_hammond @RekaHaros @girlmeetsglass @arnauddaphy That would make more sense than the wording on the slide

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Arnaud DAPHY@arnauddaphy·29 Mar

@robertjoseph @Labelsandgrapes @SOWINE @mme_hammond @RekaHaros @girlmeetsglass When we assert that it is the most engaging social network, it is because a (slightly) lower percentage of consumers follow wine brands on the other social networks (FB : 27,2%, TW : 30,9%, LinkedIn : 26,6%, TikTok : 29,3%)

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wine thinker (robertjoseph on Bluesky)@robertjoseph·29 Mar

@Labelsandgrapes @SOWINE @mme_hammond @RekaHaros @girlmeetsglass @arnauddaphy I'm also presuming that the 32% referred to here are 'instagram users who follow wine influencers' as opposed to 'utilisateurs d'Instagram' as it seems to say One third of all French Instagram users do NOT follow wine domaines, chateaux etx.

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Arnaud DAPHY@arnauddaphy·29 Mar

@robertjoseph @Labelsandgrapes @SOWINE @mme_hammond @RekaHaros @girlmeetsglass 32% of consumers who declare to be Instagram users happen to follow at least one wine brand (Chateau, Marque, Domaine). The sample for the question is 613 people (out of 1015)

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Arnaud DAPHY@arnauddaphy·29 Mar

@Labelsandgrapes @SOWINE @mme_hammond @RekaHaros @girlmeetsglass @robertjoseph Hello @robertjoseph, a "Grand Acheteur" is a consumer who claims to buy wine at least once a week (or more)

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Arnaud DAPHY@arnauddaphy·3 Mar

On parle du Baromètre @SOWINE dans @RayonBoissons rayon-boissons.com/vins-et-champa…

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Vins de Bourgogne@VinsdeBourgogne·25 Şub

Paradoxe de la crise #Covid selon @arnauddaphy de @Sowine : l’éloignement physique nous rapproche de nos prospects lointains grâce aux nouvelles expériences online. Webinars et dégustations à distance, rdv avec nos importateurs... #Vinosphere #vinsbourgogne @vinsdechablis

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SOWINE@SOWINE·9 Ara

Qu'est ce qui se passe derrière l'étiquette de vin ?!? Décryptage des évolutions et tendances packaging avec Marie Mascré sowine.com/talks/episode-… #podcast #podcasting #marketing #branding

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Arnaud DAPHY@arnauddaphy·10 Eyl

Bravo et merci @mounir

Mounir Mahjoubi@mounir

2 millions ! C’est le nombre de travailleurs indépendants qui ne bénéficient plus du fonds de solidarité proposé par l'Etat. Avec plus de 100 députés de la majorité, nous en alertons le @gouvernementFR - @mounir/soutenir-les-ind%C3%A9pendants-9e0ad33df13e?sk=67c81a3aaf61f24b6106dd93dc49adde" target="_blank" rel="nofollow noopener">medium.com/@mounir/souten… Vous êtes indépendants et concernés, témoignez ⬇️

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SOWINE@SOWINE·10 Eyl

[PODCAST] Dans cette capsule Hors-Série spéciale vendanges sowine.com/talks/episode-… nous vous invitons à vivre une immersion en #Champagne au sein du Clos des Goisses avec Charles Philipponnat, Président de Champagne Philipponnat, et son équipe #Podcast #Podcasts #Vendanges

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SOWINE@SOWINE·1 Tem

[NOUVEL ÉPISODE – SOWINE TALKS] "L'intelligence collective" Depuis quelques années, un savoir lié au travail d’équipe émerge de plus en plus, on l’appelle : « L’intelligence collective ». Décryptons ce concept avec @arnauddaphy Lien : sowine.com/talks/episode-…

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SOWINE@SOWINE·4 May

Le goût du vin, des messages clairs à faire passer reussir.fr/vigne/le-gout-… via @VigneReussir avec @arnauddaphy #vin #champagne #terroir

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Christian Miller@CMMwine·2 May

Interesting and logical insight on new cépages and climate change in Bordeaux, from @arnauddaphy via @robertjoseph. Wonder if they should look as far back as medieval warming or as far afield as Mid-Atlantic (also humid, higher temperatures)?

wine thinker (robertjoseph on Bluesky)@robertjoseph

What should Bordeaux be planting as a replacement for Merlot? Arnaud Daphy doesn't think Marselan is necessarily the right choice Watch the whole #RealBizWine recording at youtube.com/watch?v=H3YHm8… and subscribe to be kept in the loop

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Arnaud DAPHY@arnauddaphy·6 May

Un éclairage pour mieux comprendre les conséquences du confinement sur l'univers des vins et spiritueux

SOWINE@SOWINE

[SOWINE TALKS – EPISODE 27] « Le confinement » Pour ce nouvel opus « confiné », Marie Mascré décrypte l’impact du confinement sur les entreprises et les consommateurs dans le secteur des vins et des spiritueux. LINK 👉 buff.ly/2SGMXpi

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Arnaud DAPHY@arnauddaphy·23 Nis

Une nouvelle édition des podcasts @SOWINE sur les vins naturels bit.ly/2VxbbnT

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Keşfet

@robertjoseph @Labelsandgrapes @SOWINE @mme_hammond @RekaHaros @girlmeetsglass @DynataGlobal @jamiegoode