Peter Arnell

An amazing 18 minutes graphics and story that create a powerful reflection and connection with this great country’s history and vision. God Bless America

People are the only asset that creates every other asset. #PeterArnell #ChiefBrandArchitect #NationalDeisgnStudio #NDS

SPIRIT OF ’76 🇺🇸 To commemorate 250 years of American Independence, Spirit of ’76 comes to Freedom Plaza—a monumental exhibition honoring the courage, sacrifice, and enduring ideals that gave birth to the United States. The exhibition features: • The return of the heroic equestrian statue of Caesar Rodney, whose legendary overnight ride helped secure independence. • 12 Soldiers of the Revolution, representing the diverse Americans who fought for liberty. • A powerful memorial to the Prison Ship Martyrs, honoring the nearly 12,000 patriots who perished in British captivity. • Spirit of Liberty, a 23-foot bronze monument standing as a timeless symbol of freedom, self-government, courage, and the promise of America for the next 250 years. At its heart is a simple truth: the Spirit of ’76 is not history—it lives on in every generation of Americans. “The preservation of the sacred fire of liberty… is entrusted to the hands of the American people.” — George Washington #SpiritOf76 #FreedomPlaza #America250 #Liberty#WeThePeople AmericanHistory Freedom IndependenceForever @arnelldesign@chiefbrandarchitectusa

A Pin of Truth. America Loves Freedom. More than a symbol, this pin is a declaration of what binds us together. It represents the enduring belief that freedom is America’s greatest gift to the world—and our greatest responsibility to preserve. We the People stand united by that idea. Freedom is not simply what America has. Freedom is who America is. Designed and written by Peter Arnell Chief Brand Architect of the United States #AmericaLovesFreedom #WeThePeople #Freedom #America250 #unitedstatesofamerica @arnelldesign @potus @whitehouse @whitehouse45 @melaniatrump

America is not only the greatest nation on earth. It is the most powerful brand ever created—built on freedom, possibility, innovation, and the enduring belief that tomorrow can be better than today.

@as400495 @ndstudio Discipline Focus Knowledge and Sweat mixed with imagination courage and dreams drive the national design studio at the White House. The vision and leadership by Joe Gebbia with passion and energy 24/7 - we are and remain the true driver of Design to the world

2am and @ndstudio is still cooking