SF4AI

How to Connect Marketing Cloud Engagement to Data 360 This guide covers the end-to-end process of connecting Marketing Cloud Engagement to Data 360 arthurbackouche.com/docs/data-360/…

How to Use the Ingestion API Data Stream in Data 360 When the out-of-the-box connectors don't cover your use case, the Ingestion API is how you build a custom integration into Data 360. This guide walks through the full process arthurbackouche.com/docs/data-360/…

How to Configure the Amazon S3 Connector in Data 360 This guide covers how to set up an Amazon S3 connection in Data 360 and create a data stream from an external S3 bucket. arthurbackouche.com/docs/data-360/…

How to Configure the Salesforce CRM Connector in Data 360 This guide walks through the step-by-step process of setting up a Salesforce CRM data stream in Data 360 arthurbackouche.com/docs/data-360/…

How to Set Up Data 360 (Data Cloud) from Scratch This guide covers the end-to-end process of enabling Data 360 — from assigning the Data Cloud Architect permission set, to ingesting your first CRM data streams using the Sales Bundle arthurbackouche.com/docs/data-360/…

CRAIG BAKER from J4RVIS: "I Want an iPad!" — Why Customers Ask for the Wrong Thing Craig spent years working in utilities when handheld devices were just starting to come through, and he kept hearing the same request: "I want an iPad."

CRAIG BAKER from J4RVIS: A Life-Changing Offer — "The Only Answer Is Yes" Craig had just come back from his honeymoon, been home about a week, and was settling back into life in London when his boss walked up and said "I've got a question, but the only answer is yes."

CRAIG BAKER from J4RVIS: Automating Humans vs. Building for AI — The Next Big Shift Craig sees a fundamental difference between where most companies are today and where they need to go.

CRAIG BAKER from J4RVIS: Confessions of an Introvert Salesperson Craig openly admits he's not what most people picture when they think of a salesperson. Going out, meeting people, doing dinners and drinks

CRAIG BAKER from J4RVIS: Consulting vs. End-User — Which Path Is Right for You? Craig has done both and sees value in each direction. End-user roles let you go deep on one business, one set of challenges, one set of solutions.

CRAIG BAKER from J4RVIS: Good vs. Exceptional — The One Trait of a Great Solution Architect Craig has a simple answer for what separates good from exceptional: the ability to see the future.

CRAIG BAKER from J4RVIS: My 15-Year Journey from Tech Analyst to Sales Leader Craig's path was anything but typical. He wasn't particularly academic in school, but once he got into working roles he found a passion for understanding challenges and figuring out solutions.

CRAIG BAKER from J4RVIS: My Leadership Philosophy — Be the Coach, Not the Star Craig has never been someone who likes the limelight. He doesn't want to be front and centre or the focal point of attention.

CRAIG BAKER from J4RVIS: The "Five Whys" — A Simple Technique to Find the Root Cause Craig uses a straightforward example to explain it. Someone walks in and says "I want an iPad." Instead of jumping to a solution, you ask why. Because they want to work in the field.

CRAIG BAKER from J4RVIS: The "5 Whys" Rule — Never Design a Solution Without It Craig swears by a concept from business analysis called the 5 Whys. The idea is simple: if someone can't go five whys deep, you shouldn't be designing a solution yet.

CRAIG BAKER from J4RVIS: The Death of Bloated CRMs — How Data Cloud Changes Everything Craig remembers a time when the only way to see external data inside Salesforce was to build an integration and store it directly in CRM.

CRAIG BAKER from J4RVIS: The Future of AI — Stop Automating, Start Re-Designing Craig draws a sharp line between where we are today and where AI needs to go. Right now, most implementations are endpoint solutions

CRAIG BAKER from J4RVIS: The Old Days — Treating Salesforce Like an Empty Box Craig's first experience with Salesforce was back when Classic was still new. The company he worked with had an old adage: you buy Salesforce, it's like a box full of things

CRAIG BAKER from J4RVIS: The Secret of Great Solution Architects — They See the Future Craig has worked with many solution architects throughout his career, and the ones who stand out all share one thing: they don't just solve today's problem.

CRAIG BAKER from J4RVIS: Why Knowing The Product Isn't Enough Anymore Craig sees consulting moving into a world where product knowledge alone won't cut it. You need to understand how those products are applied to different industries and different businesses.