tom retweetledi
software companies are scared to post “bad for the brand” content
so i told a friend to pretend his company got hacked
turned his twitter, TikTok and instagram logo black
posted a picture of his hot girlfriend @ ing the founder (himself)
404’d his app
paid a big news page to post “8 figure consumer mobile app” gets hacked (it had less than 300 paid users)
everyone hops on the bandwagon and posts about it for free
posts memes about the situation, photoshopped pictures of his girlfriend, “the fall of tech founders”
25M views in 5 days
1500 free trial sign ups from a negative story
After a few days of his public image being wrecked - I told him to rebrand his product
Launched “V2” of his product with new features, branding, UI & development team
(70% of this was a lie - but no one knew his product anyway)
Announcement video got 4M views
influencers and news pages spam posted the hilarious marketing stunt
added an extra 4000 free trial sign ups (5500 in total)
after all the hype he strategically created a “founders POV” video
behind the scenes skit of planning the entire marketing stunt
social media exploded.
he had never had a video above 100k views before this moment.
he had 300 paid users
now he has people posting 10m view vids about his company for FREE
thousands of free trial sign ups for FREE
$500 cost to this. All he did was pay the initial promo guy and create an announcement video
company gets “hacked” > 1 hacked post of girlfriend > 1 paid promo > 1000s of posts mocking the company > launches v2 of his product > media explodes “did they really get hacked” > behind the scenes POV vid of planning the stunt == Millions of views + <10,000 free trial sign ups + immense awareness + big following
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