Ashi Bhat

Go-to-market strategy & customer behaviour in #web3 is different to web2. Here are 7 principles to consider in marketing your #NFT project based on research & experience. Detailed guide: bit.ly/3yVPodC. Thanks @startitup_& @_geekculture_ for publishing my article! A 🧵

📣📣 Join us at @sxswsydney this October 📣 📣 Tech & Tonics is your chance to meet leading Australian women shaping the future of technology. We're here to demystify emerging tech like #AI and #blockchain — no jargon, just real world examples. 🇦🇺 schedule.sxswsydney.com

@Sachin_Shah_ @StevenBartlett Such a cool idea!!

Cold emails don't cut it anymore if you want to get the attention of figures like @StevenBartlett. So we tried something new (that worked). Steven releases a weekly Vlog called Behind the Diary where he documents his life. We decided to make a parody. We called it Behind the Bartlett and edited it in the exact same style. We wore black tshirts and whoop bands and talked about how we were going to get Steven on our podcast (like it had already happened). We put it on a private link and sent it to the team with a carefully crafted cold email. The next morning it had 30 views, but only Stevens team had the video. They had loved it. The barrier to cut through is higher but that's an opportunity to get more creative. This ended in us meeting Steven and we documented the whole journey (in the comments).

Gen Z and brand loyalty—how virtual experiences can be leveraged by marketers. ow.ly/ltHC50QiSmI

Excited to share my article with @forbes_au The rise in popularity of gen AI comes at an interesting time when the economic climate finds many businesses cash-strapped. Despite the recent changes at #OpenAI, one thing remains clear: AI is here to stay. #ai #marketing

@randizuckerberg Native for all Web3 brand news! nativemarketer.substack.com

What's your favorite place to get Web3/art news and updates? Twitters, websites, youtube, Discords, etc. Looking at mixing up how I keep pace in the space outside of all things HUG 🫶

Excited to share my article with @adage! Want to learn more about the Gen Z consumer and what they’re looking for from their favourite brands? How can you get started leveraging generative AI in your marketing efforts? Read the article to find out! #GenZ #GenerativeAI

Gen Z Voices explores the Gen Z perspective on marketing, technology, social media and the future of the ad industry. Here, Ashi Bhat talks AI-powered marketing. ow.ly/ppfB50PSUA1

@HoneyBadgesNFT @thecommons @Jessmaewilson @liyadashkina @alysesue Love this!!

Shoutout to these Aussie Web3 powerhouses who we cheered on at the #Kalicoo event at @thecommons! 🐾✨ Great job @ashibhat_web3 @Jessmaewilson @liyadashkina @alysesue & Josephine Dayco

If you liked this content, you might enjoy my newsletter, Native Marketer, which explores how brands can navigate the AI and Web3 opportunity. Trusted by c-suites and marketing leaders from Forbes, Yves Saint Laurent, TIME, Sephora and more: buff.ly/3YyYvej

What do you think?

Lacoste recently launched an immersive and gamified virtual store, accessible through their website!

If you liked this content, you might enjoy my newsletter, Native Marketer, which explores how brands can navigate the AI and Web3 opportunity. Trusted by c-suites and marketing leaders from Forbes, Yves Saint Laurent, TIME, Sephora and more: buff.ly/3YyYvej

What do you think?

How are brands leveraging #NFTs to reimagine their customer experiences?