Ashley Vinson 🙋🏼‍♀️

Nothing like beautiful holiday music to get you into a festive mood! 🎄

@airfrance hello! At CDG Air France lounge. Is there a strike going on in the loo?

@broderick Well done! Super interesting.

I put together a hypothesis about Twitter's For You algorithm and have used it twice now to get a tweet over 1,000 retweets (which is something I haven't been able to do since last November). *Very sad man who pays for Twitter voice* Here’s how I did it…

@nina_salomons Any topic? 😅

@ashleybohunk Hey any chance we can meet?

@jenalyson I know this isn't much of a condolence, but there is a royalty-free music library from us: facebook.com/business/help/…

Me watching other brands use licensed music in their content

@geoffgolberg #Perfect.

@MattNavarra Groundhog Day is my go-to anti-depression movie.

Have had a really shit time this weekend What should I watch to cheer myself up?

@GuySie @jenalyson Of course! It's nice you give me credit - I see my slides all the time in presentations with no credit ;) (Keep in mind I made these slides myself as part of my job at Meta and this just a demo of assumptions (reach & CPM) not actual data!

@ashleybohunk @jenalyson Definitely. Would it be okay if I quoted you and your slides in a presentation Ashley? Linking back to your tweet? Think it carries a bit more weight if it comes from Ashley Vinson of Meta than from me 😁

One of the biggest mistakes we make in social media is prioritizing activity over results. Pieces of content, number of posts or checking the box (post about product X ✅) to please clients or colleagues is not a strategy. Instead what would it take to: • Strengthen community • Inform & support customers • Increase awareness & brand affinity What am I missing?

@GuySie @jenalyson & I use 10% to say “Even if you hit this huge reach, it still doesn’t make financial or biz sense to put so much time into organic content. Just Bc you aren’t paying for media doesn’t mean it’s free.” Better make less content & promote - than hope your org content reaches ppl.

@ashleybohunk @jenalyson Yeah i use the same calculation when I explain to people why pure organic is a waste of their money. I don’t even bother with 10%, I just quote Ignite’s FB number from 2 years ago which said 2.2%. People disagree, I tell them a few points up is not gonna make a difference 🤷‍♂️

@GuySie @jenalyson You can see some of these numbers confirmed on FB & IG - like KimK’s account. On metrics, our research shows no correlation between ER, reach, CTR, VTR, etc and actual biz outcomes. They are all proxies. I wish these proxies meant something Bc my job would be a lot easier!

@GuySie @jenalyson These are some slides I made a year ago to show clients why better to spend less on making content & just ensure that the good content you make reaches a full audience. I made a big 10% organic reach assumption (which I rarely see anyone hits). Do these slides make sense?

@ashleybohunk @jenalyson This is my pet peeve. Usually caused by management who still think social should be free, even though it hasn’t been like that for about a decade now.

@jenalyson Where I struggle is with organic strategies - the organic reach % is so low & if you run the cost of making the content against the amount of people reached (who most of the time are already "fans" of the brand), the numbers never add up to me.

@ashleybohunk You’re so right! Vulgar, hateful posts get a lot of engagement….

@pedroporto @fleander Good Lord, you do walk on water!!

☕️+🏃🏻

@MattNavarra At Meta, we use the term “creator” as an umbrella term to encompass all - someone who makes Reels, who makes an AR effect, etc. I personally never use “influencer” as it is loaded with assumptions as to what they can achieve w/ content, especially in context of branded content.

influencer vs. creator what is the difference ?

@geoffgolberg 😂😂😂

@chris__pc That's amazing! China has the most innovative technology.

WHAT

the fact that we have already had 36 mass shootings in america this year and we're only 23 days into the year is fucking frightening

We're hiring influencers and by that I mean firefighters who influence the forest to no longer be on fire.

@chopse Omg, that's totes awesome!

@ashleybohunk But it's impossible to say any of these and not sound sarcastic, Ashley! In Sweden we just say "Jaha" for everything

I wish someone told me to practice this before I moved to the states