ASOTU | More Than Cars

What if your showroom was less for selling, and more for storytelling? Audible, the audiobook giant, just opened a physical 'Story House' in Manhattan. You can't buy books there. You can only listen. Watch the full episode: asotu.be/Top100UsedDeal…

The top 10 dealer groups now control over half of used vehicle sales. How do you compete when you can't match their scale? Scale creates blind spots. That's where you operate. Watch the full episode: asotu.be/Top100UsedDeal…

Ford just made its pricing strategy your problem. When its lowest price is the public price, it resets every customer expectation at the door. The best time to have a pricing strategy was yesterday. The next best time is now. Watch the full episode: asotu.be/Top100UsedDeal…

There is a common fear that automation means reducing headcount. In reality, the most successful dealers are using technology to free up their staff. Join our webinar with @PodiumHQ this week to see exactly how dealers are shifting their daily workflows: mtc.rocks/RealAIRealResu…

True innovation requires a community of forward-thinking individuals eager to challenge the status quo. Ed Roberts comes back to ASOTU CON because of the caliber of attendees who arrive hungry to learn & collaborate. Get your tickets to be in the room: mtc.rocks/ASOTUCON26

Just announced: Ryan Osten, CEO of Lyteflo, will be speaking at ASOTU CON 2026! Ryan is Co-Founder and CEO of Lyteflo, a company helping dealerships make the EV buying experience clearer, easier, and more actionable. Get your tickets now: mtc.rocks/ASOTUCON26

Just announced: Todd Caputo, President of Todd Caputo Consulting, will be speaking at ASOTU CON 2026! Todd brings nearly 3 decades of automotive experience & the kind of credibility that gets built from doing the work at every level. Get tickets now: mtc.rocks/ASOTUCON26

Just announced: Michael Wood, GM at Land Rover Chantilly, will be speaking at ASOTU CON 2026! Michael built his career from the ground up, rising from Sales to GM. That path gives him a full understanding of what it takes to lead. Get your tickets now: mtc.rocks/ASOTUCON26

Consistency in the F&I office is not a small thing. At ASOTU CON, the session “How To Leverage AI To Make The Most of Every F&I Customer Conversation" with Siro, will explore how dealers are using AI to bring more consistency to F&I. Get your tickets: mtc.rocks/ASOTUCON26

Just announced: Jonathan Dawson, Dealer Principal at Cherokee Mitsubishi, will be speaking at ASOTU CON 2026! Jonathan is also an author, contributor to industry publications, and host of Mind Your Own Business on CBT News. Get your tickets now: mtc.rocks/ASOTUCON26

Just announced: Michael Lucki, GM & Operating Partner at Riverhead Mazda, will be speaking at ASOTU CON 2026! Michael brings a rare mix of financial discipline, entrepreneurial instinct, and leadership as an operator. Get your tickets now: mtc.rocks/ASOTUCON26

Service opportunities are being missed while dealers wait to react. At ASOTU CON, “How Dealers Are Increasing RO Count Through Lifecycle Management” with TVI MarketPro3 will show how dealers use lifecycle management to foster retention. Get tickets: mtc.rocks/ASOTUCON26

Just announced: Thomas Mihok, Executive Director & Vice President at Winner Automotive Group, will be speaking at ASOTU CON 2026! Thomas brings 24 years of experience with Audi, & was named an Automotive News 40 Under 40 honoree. Get your tickets now: mtc.rocks/ASOTUCON26

Just announced: Misty Tippets, Senior Automotive Marketing Lead at Podium, will be speaking at ASOTU CON 2026! Misty is a marketing leader with a strong track record of building GTM strategies and reaching the right audiences. Get your tickets now: mtc.rocks/ASOTUCON26

The best acquisition strategy in the market still has a human face. At ASOTU CON, the session “Why The Future of Acquisition Belongs to the Humans” with AutoAcquire AI will challenge the idea that software alone wins the inventory game. Get your tickets: mtc.rocks/ASOTUCON26

Starting July 1 in California, autonomous vehicles can be ticketed just like any other car. This isn't just tech news. It's a fundamental shift in public perception and legal liability. Watch the full episode: asotu.be/RivianGeorgia

OEMs are choosing speed over scale. Your dealership should too. Rivian's move to shrink its new plant's capacity isn't about weakness. It's about getting the right product to market faster. Watch the full episode: asotu.be/RivianGeorgia

The U.S. is choosing to build a wall around its auto market. With over 70 House Democrats urging a continued ban on Chinese vehicles, the strategy is clear: control access, don't compete directly. Watch the full episode: asotu.be/RivianGeorgia

Just announced: Brad Walton, GM of Oakland Acura, will be speaking at ASOTU CON 2026! Brad has been leading Oakland Acura since 2014, bringing a strong mix of operational discipline, business leadership, and dealership experience. Get your tickets now: mtc.rocks/ASOTUCON26

Just announced: Jake Cronin, Founder & CEO of Siro, will be speaking at ASOTU CON 2026! Jake is building in a space that automotive should be paying attention to: giving sales teams real visibility into customer conversations. Get your tickets now: mtc.rocks/ASOTUCON26