"If you're a country artist, you better have a beer koozie!"
Derek Ball, CEO and Co-Founder of @atVenu, on how the most popular lines of merch differ across genres.
#merch#music
Data shows that 61% of your merch sales at a show will come from three items.
Derek Ball, CEO and Co-Founder of @atVenu, on why less is more when it comes to selling merch.
#merch#atvenu