Attacat

The #DigitalMarketing round up from last month is here! Featuring #TitleTags, #LinkBuilding, #GoogleSearch and the #SlowContent revolution. Read our February Month in Numbers: buff.ly/2pVQhOq

Attacat

Today: Leading an all-day workshop on User Journey Mapping for a new website strategy. It’s also 20 degrees and sunny, and our castle view never disappoints #AttacatsDigitalMarketing #Edinburgh

Tim and Flora are looking forward to speaking at @ThePRFest in just over a month! Take a look at what they will be talking about here: tinyurl.com/y27a5bzs #digitaladvertising #influencermarketing #PRFest #paidmedia

Great morning with @gordonwhite talking Content Planning at #NMbrek. An effective content strategy requires investing time & effort - if you don't know what to say, start with the basics: who you are, what you do, and why you make a difference. @fatBuzz @WeDOScotland

So far the programme features a live crisis simulation with @Polpeo Negative SEO with @10Yetis Inclusive teams with @InFusionComms Managing teams with @CommunicatEDPro & developing digital ads with @attacats - what else will be revealed tomorrow?! #PRFest #PR

Yesterday some Attacats made #BlueMonday green! #greenmachines

We’re looking for two brilliant graduates to join the growing SEO and PPC Attacat team. Apply now! #DigitalMarketing #edinburghjobs lnkd.in/dPe5bmt

It’s the @fatBuzz 10th Anniversary New Media Breakfasts this month. Join @gordonwhite & @timbarlow @attacats this Thursday in Edinburgh - 10 Essentials for Marketing Success. There’s a FREE goodie bag for all attendees too! ow.ly/oT1830lXvrq #NMBrek #marketing #wedoscot

We're Hiring! Could you be Attacat's new Graduate Data Analyst? Apply now! attacat.co.uk/jobs/graduate-…

Attacat joins Dall Int, a European alliance of independent digital marketing agencies. Attacat will strengthen the European footprint of the alliance by providing UK digital marketing expertise to other member agencies and their international clients: attacat.co.uk/brain/attacat-…

"Don’t underestimate the power of your previously published content. #OldContent can be a powerful driving force for customers seeking to educate themselves about your product, service, or industry." Via @CMIContent | Learn more: buff.ly/2CTgRMg #SlowContent

#DataDriven content can come from unusual places. Companies don’t need to necessarily launch large surveys. Brands can use data they already have to enlighten their audience about interesting trends or behaviours. Via @Skyword | Discover more: buff.ly/2FHV00C

@movableink's technology allows marketers to pull content into email that is scattered across websites, CRM data, social media, CSV files, APIs, etc. They can repurpose and reformat content to drive the best email experience. Via @Forbes | Learn more: buff.ly/2GfuJTH

"Start #content with the most important piece of information so readers can get the main point, regardless of how much they read. This style of writing is perfectly suited to writing for the web." - @NNgroup | Read the full article: buff.ly/2urjxSt #InvertedPyramid

“There’s an old saying that nobody who buys a hammer wants a hammer - they want a hole in the wall. Don’t design for the hammer - design for the hole in the wall." Read the full article, via @InVisionApp buff.ly/2FD7GFo

"Everyone that performs a #GoogleSearch is looking for something. But that something isn’t always the same. People tend to look for certain “qualities” in the #searchresults." How to Craft the Perfect #SEOTitleTag via @ahrefs | Read the full article: buff.ly/2Fqo6xf

"For those who aspire to #PPC wizardry, there is a handy piece of magic that I am willing to share with you. It goes by the name of #AdCustomisation and, once implemented, will allow your ads to do all sorts of magical things." Read the full article: buff.ly/2tTqdZp

Building blocks for coders, via @freeCodeCamp, featuring the essential operating system agnostic, mac specific and windows specific tools - buff.ly/2oAHKQa

"A lot of the most important interactions in a customer’s journey might not take place in a browser at all... it might be that you can draw together these interactions with your existing Google Analytics data using Measurement Protocol." via @distilled buff.ly/2F5naBP