Attrito
3.6K posts

Attrito
@attrito_
Degen || Marketing & growth specialist across Web3, fintech, and AI. Focused on GTM, messaging, and turning complex products into narratives that drive adoption







Let's talk about something that's quietly bleeding money out of Web3 every single day, and most people don't even realize it's happening to them. Say you own a crypto project. You've saved up a budget for influencer marketing, you find someone with 200K followers, their posts look great, the numbers seem strong. You pay them $5,000 and wait. The results come back flat. No real engagement, no community growth, nothing to show for it. Then you realise the uncomfortable truth is, half those followers might have been bots from the start, but you had no real way of knowing. A thread.🧵
















