ThinkPremiumDigital

Fact: BVOD delivers more brand impact than any other digital video platform out there. The stats show that BVOD beats YouTube, so next time you want more brand impact, make sure BVOD is part of your media mix. Find out more: thinkpremiumdigital.com.au/resource/its-t…

Highlights from The Attention-Effectiveness Connection session are now available. See Karen Nelson-Field and Rob Brittain discuss the impact of creative & media choices on attention and the importance of high attention to drive better business results thinkpremiumdigital.com.au/knowledge/watc…

For advertising campaigns to be effective, they need to generate human attention. But in today’s complex digital landscape, how can you ensure your media choices will do just that? Get the latest findings from Karen Nelson-Field and Rob Brittain here: thinkpremiumdigital.com.au/resource/the-a…

This week, @au_ThinkPremium invited media agency & marketing leaders to hear from Professor Karen Nelson-Field and Rob Brittain who presented findings from a world-first Attention study. Check out the happy snaps here: thinkpremiumdigital.com.au/knowledge/the-…

It’s the hardest brand impact metric to move but with Premium Digital Video you get more brand consideration than social and OOH. 50% more in-fact. How good is that? So best get it on your media plan. Find out more at thinkpremiumdigital.com.au/resource/its-t…

When it comes to building brand mental availability and having your brand remembered, advertising in premium digital editorial and BVOD environments outperforms Facebook & YouTube. Take your brand beyond the first impression. Download the full report now: thinkpremiumdigital.com.au/resource/creat…

Attention is compelling, but not a silver bullet for advertisers. ThinkPremiumDigital's Steve Weaver says while it’s a critical component needed to achieve effective advertising, attention must be considered within the context of other metrics mi-3.com.au/17-10-2022/sha…

ThinkPremiumDigital joined over 2,500 industry guests at MFA EX & Awards to learn & celebrate media, innovation & development to driving marketing effectiveness. Read more here: thinkpremiumdigital.com.au/knowledge/mfa-…

In a cluttered digital world, memory is the key to effectiveness. The latest research confirms that if you’re after bigger & better results for your clients, then the best way to go is premium digital. Create lasting impressions with premium video: thinkpremiumdigital.com.au/resource/creat…

LAST CHANCE TO REGISTER ThinkTank Melbourne brings together industry experts for their unique perspectives on the changing habits & behaviours of Australian audiences. Hear from Lisa Ronson, Paul Chatfield, Rambo Goraya, Lyndall Campher, Paul Murphy & more info.thinkpremiumdigital.com.au/thinktank-melb…

Don’t miss Sportsbet’s Rambo Goraya & L’Oreal’s Lyndall Campher join Russel Howcroft at ThinkTank Melbourne as they take a deep dive on cutting through the digital clutter to ensure your brand is remembered. Seats are limited, register now: info.thinkpremiumdigital.com.au/thinktank-melb…

Join Lisa Ronson and Paul Chatfield at ThinkTank Melbourne for a unique perspective on the changing habits & behaviours of Australian consumers. Seats are limited so register now to secure your place: info.thinkpremiumdigital.com.au/thinktank-melb… #thinkpremiumdigital #thinktank

Last week, @au_ThinkPremium welcomed some of the best minds in the industry to think, talk & offer new points of view for a better advertising world. Read more and check out the happy snaps here: thinkpremiumdigital.com.au/knowledge/the-…

Last week the MFA 5+ community came together for another eye-opening session as part of the Inspiration Series. We heard from Beau Vernon, Sonia Harvey, Anathea Ruys & Simon Lawson who inspired the group to consider & strengthen their own leadership traits thinkpremiumdigital.com.au/knowledge/mfa-…

Advertising platforms have long shared usage data to demonstrate effectiveness and justify investment, however new research proves time spent on a platform is markedly different from the attention paid to advertising. Download the findings now: thinkpremiumdigital.com.au/resource/not-a…

In the past 10yrs, our relationship with digital has changed dramatically – as consumers & as media buyers. Yet the way digital media is planned hasn’t fully caught up. Venessa Hunt outlines why it’s time to re-think the digital planning process: adnews.com.au/news/it-s-time…

New research finds five hours of social video consumption is required to generate just one minute of video advertising attention versus 12 minutes of premium video. Read more and download the findings now: thinkpremiumdigital.com.au/trending/premi…

ThinkPremiumDigital’s Venessa Hunt will join this week’s Programmatic Summit for a discussion on ‘Programmatic powers in a premium vs user-generated video world’. For a 15% discount, register today using code SPK2022: ashtonmedia.com.au/symposiums/pro… #thinkpremiumdigital #Programmatic22

In a week where SMI detailed a record ad spend in calendar 2021, Foxtel’s Chris Oxley, Seven’s Gereurd Roberts, News Corp’s Michael Krawczyk, CBSViacom’s Rod Prosser & Nine’s Ben Campbell share their thoughts about digital ad spend in the year ahead. mediaweek.com.au/thinkpremiumdi…

This year will ignite some of the biggest shifts the digital ad industry has ever seen. ThinkPremiumDigital’s Venessa Hunt unpacks the three biggest challenges marketers need to get across, fast – & how to best prepare for what’s about to land. Read more: thinkpremiumdigital.com.au/trending/2022-…