Sabitlenmiş Tweet
What you see of me online is nothing but smoke and mirrors.
It feels about time I shared the true story of how I went from a small town in India to building an 8-figure record label:
My early life was spent in Goraya, India. Growing up in a loving household with my parents and sister, my early years were shaped by the values of hard work, education, and spirituality.
My mother, a dedicated educator, owned a school where I attended kindergarten and elementary school. My father ran a pharmacy and later ventured into other businesses, instilling a mindset of entrepreneurship and resilience within me.
When I was 11, my family embarked on a life-changing journey to Italy seeking better opportunities. The transition was far from easy, with language barriers and cultural differences. We moved from city to city making it difficult for me to maintain friendships.
To make matters harder, my parents’ degrees from India weren’t recognised in Italy, which brought financial challenges to our household.
In those years I found solace and passion in creativity. At fourteen, I helped my parents at their grocery shop and internet café, immersing myself in the digital world. This led to a love for video games, where I met a fellow Indian gamer online who was also a musician and artist.
I brought his music to life through graphic design and video editing. Little did I know, this is where everything would change for me.
Taking a leap of faith, I started uploading his music—along with other artists’ songs—to a YouTube channel.
Within a year, the channel grew to 800 subscribers. By the second year, it reached 100,000.
I had a thirst for more.
By 19, this venture led to me earning my first million dollars. A long way from where my journey began.
With some poor investment advice, this quickly led to significant financial losses, and my parents began to doubt whether my chosen path was sustainable. Come to think of it, so did I.
Sticking with it, the streams turned from millions to billions.
My playlists had more followers on Spotify than Eminem. I had a successful record label showcasing a number of artists and just shy of 4 million YouTube subscribers.
I was living in a dream world.
Admittedly, new challenges presented themselves, and not just learning how to handle the scale of the operation.
I was thrusted into a life of abundance beyond my own expectations, figuring out who I was and what I valued along the way. Something that continues to evolve today.
From living in a house on the water in Stockholm, receiving 8-figure offers for my business, and throwing mid-six figure events, my story is being carved in real time.
I’m grateful for all the people I’ve had the pleasure of sharing it with.
Now I get to share it with you too.
English
