Annabel Youens

Startup Co-founder? Struggling to build a meaningful and positive startup? Sign up for Culture Jam - a weekly newsletter for early stage founders building a culture from scratch with practical frameworks, tools, templates and action lists. l.linklyhq.com/l/1ZG95

A lot of people think culture is something candidates assess during the interview process. Actually candidates are assessing the constant culture signals your startup puts out.

Learn more about how job applicants are assessing your company culture: l.linklyhq.com/l/1ZG6U

You send signals about your culture from your: - About Us Page - Email Etiquette - Interview Process Clarity - Language - Listening - Empathy *ALL these disparate signals create the startup culture your candidates experience.*

@rebeccablissett And this is exactly why I'm back on Twitter.

That's a wrap! If you enjoyed this thread: 1. Follow me @ayouens for more of these 2. RT the tweet below to share this thread with your audience

Recently, I wrote up an entire newsletter issue about words. It’s for early-stage startup founders, and takes you step-by-step through a wording exercise. You can read it for free here: l.linklyhq.com/l/1Xqg8 If you know a founder who might benefit, please share it with them.

Being a founder means you do a lot of storytelling. You’re talking to investors, networking and rallying your team. Every time you talk, you’re crafting your startup culture.

“No one was qualified when they started, stop overthinking and just jump.” – @orangebook

“Your zero-to-hero story is your most powerful marketing asset. Use it.” – @ecomchasedimond

@thejustinwelsh Yes! I've finally committed to a writing process and publishing schedule is coming along. Thanks for advice - it's been a big help.

What you work on is more important than how hard you work on it.

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I learnt over 16 years as a co-founder: Be intentional and consistent with your company culture. This leads to stability, success and solid culture foundations. Learn how to define and share your startup culture. l.linklyhq.com/l/1XA1Q

Co-founding my first startup in 2005 & sharing our culture: - In-office chat & Friday drinks - Called people employees - Eventually left due to co-founder culture issues… Co-founding my second startup in 2021 & sharing our culture: - Called people team members