Bernie Fussenegger
59.8K posts

Bernie Fussenegger
@B2the7
Sharing experiences and telling stories with photography and content. My faves are marketing, performance marketing, SEO and engaging new audiences.
Louisville, KY Katılım Ekim 2015
4.7K Takip Edilen7.2K Takipçiler

Over the next month I will be working tirelessly to transition the office of Attorney General to the amazing Todd Blanche before moving to an important private sector role I am thrilled about, and where I will continue fighting for President Trump and this Administration.
Leading President Trump’s historic and highly successful efforts to make America safer and more secure has been the honor of a lifetime, and easily the most consequential first year of the Department of Justice in American history.
Since February 2025, we have secured the lowest murder rate in 125 years, secured first-ever terrorism convictions against members of Antifa, shattered domestic and transnational gangs across the country, taken custody of more than 90 key cartel figures, and won 24 favorable rulings at the Supreme Court.
I remain eternally grateful for the trust that President Trump placed in me to Make America Safe Again.
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Not all leads are equal.
Optimizing for cheap leads instead of qualified leads is one of the fastest ways to destroy ROI.
This guide explains how to lower CPL while improving lead quality. b2the7.com/news-blog/lowe…
#PaidMedia
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@atrupar I thought we were winning??!!?? When you treat allies like 💩 don’t expect them to do anything for you.
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76% of people get frustrated without personalization.
71% expect it.
Most brands still don’t deliver.
That gap = opportunity → b2the7.com/news-blog/ai-p…
#DigitalMarketing
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You do not need more content.
You need better structured content.
That is where the gains are. b2the7.com/news-blog/what…
#Digital
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Performance Max is not the strategy.
Your inputs are.
Creative + audience signals + conversion experience = results.
Automation just scales what you give it.
More here:
b2the7.com/news-blog/mark…
#PaidMedia
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Search is shifting from clicks to answers.
If your content is not part of the answer, it is invisible.
Here is what to change. b2the7.com/news-blog/what…
#SEO
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AI search is reducing clicks but increasing influence.
If your brand is not showing up in the answer, you are not in the decision.
That is the shift.
Full breakdown:
b2the7.com/news-blog/mark…
#AIsearch
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@FoxNews Ok…got it! You create a massive issue that kills the farmers financially and then you do this to make it seem like you are helping them🤣
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BREAKING: "The American farmers, ranchers, growers and producers once again have a true friend and champion in the Oval Office. In my first year back in the white House, farm income has soared by 20%."
"Very quickly, I repealed the Biden EPA's ridiculous water restrictions... They wouldn't give you it. It was crazy." –President Trump
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Generic marketing = ignored
Relevant marketing = results
It’s that simple.
AI just makes it scalable → b2the7.com/news-blog/ai-p…
#Marketing
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@RpsAgainstTrump What funny about this and this isn’t anything to get upset or excited about. The dude is almost 80 and in 3 years, he won’t be mentally capable of leading the US (not that he is mentally capable now). At this rate, why would anyone still want him!
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Search → Scroll
That’s the shift
People are discovering brands in feeds, not search bars
If your content isn’t built for that, you’re missing it
Full breakdown 👇
b2the7.com/news-blog/mark…
#SEO
English

@atrupar Sorry Donnie…we are affected everyday at the gas pumps and with diesel prices through the roof, we will also see it at the grocery store and other area that rely on transportation of goods.
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Personalization isn’t a tactic.
It’s a system.
Email + ads + website all working together
based on real behavior.
That’s what converts → b2the7.com/news-blog/ai-p…
#MarketingStrategy
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Most small businesses don’t have a marketing problem.
They have a clarity problem.
Here are the 10 digital marketing mistakes killing growth 👇
Read more → b2the7.com/news-blog/digi…
#Marketing
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Many companies try to lower CPL by cutting budget.
The smarter move is improving:
• targeting
• landing page conversion
• creative performance
• lead scoring
This guide walks through 8 ways to do it. b2the7.com/news-blog/lowe…
#DigitalMarketing
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Most brands still market the same way:
1 email
1 ad
1 landing page
Sent to everyone.
That’s why people ignore it.
Relevance wins now → b2the7.com/news-blog/ai-p…
#Marketing
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Marketing is shifting fast
AI is deciding placement
Discovery is happening in feeds
Creative is the new targeting
5 trends you should be watching this week 👇
b2the7.com/news-blog/mark…
#Marketing
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