babs rangaiah
9.3K posts

babs rangaiah
@babs26
CEO, cc:babs. Former Marketing Executive Unilever, IBM & Paramount. Please note the views expressed here are my own.
New York/London Katılım Mart 2007
1.4K Takip Edilen5.9K Takipçiler

My first Substack article. A short white paper on AI for Marketing—what’s changing, what it means for marketers, and how leaders can respond. Enjoy:-)
open.substack.com/pub/ccbabs/p/a…
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Most leaders talk about change. Babs Rangaiah lived it.
From Unilever to IBM to Paramount, he didn’t just ride the waves; he created them. Now, as CEO of cc:babs, he’s coaching CMOs & executives through AI, reinvention, & career pivots with purpose.
This All Business conversation is a masterclass in staying relevant when the rules get rewritten. @csuitetv
c-suitenetwork.com/all-business-w…
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George Carlin nails it:
“When your identity is your ideology, congratulations—you’ve officially screwed yourself.
It’s not just an idea anymore. It’s YOU.
Challenge it? That’s an attack.
So you build a bubble: everyone agrees, hates the same people, collapses on cue.
Facts die. Logic’s dead. Admitting wrong = being wrong.
Unacceptable.
So you double down dumber, defending nonsense like scripture—not because it’s true, but because without it, you’d have to develop a personality.”
🔥 Who does this describe MORE today—Dems or Republicans? #GeorgeCarlin #PoliticalTribalism
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if you’re not watching game seven of the World Series right now, you really should put it on. This is a true epic @MLB
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Interviewed by the brilliant Executive Recruiter, Kristine Shine of Shine Talent, for her Field Notes podcast… we talk leadership, AI, marketing, the future of work, etc… enjoy:-)
linkedin.com/posts/kristine…
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Stunning, devastating and depressing end to the 2025 @Mets season. Uggh!!
sports.yahoo.com/mlb/breaking-n…?
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Kids broadcasting on @espn2 “kidcast” of the @Mets game that they’re playing in @williamsport the little league world series field. @MLB

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The parents of Nolan Mclean, the kid who made his @MLB debut for the @Mets today were interviewed while he was pitching. Dad try to talk pragmatically but then mom took the mic and said it like it is.. “he’s still my 5 year old boy out there”:-)🙂 #dreamcometrue #baseball #life
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