Houssam

@GeorgeRoseMedia Let’s see if we can find you a good fit! Can you send me a DM? Your DM’s are locked

Still looking for Creative Strategists. I need a lot more, the demand keeps growing

Everyone and their mothers are posting 100K days on X! But nobody talks about the gruesome process when market sophistication goes up like crazy! This from a brand that most of you are familiar with, and 100% seen their ads, for the last two years they did 20Ms in sales, and they operated for 8 years total. Now as the market sophistication is at level 4 going up to 5, it’s getting harder and harder to find winners that scale. They tried introducing new products, iterations, new concepts, new angles, TOF ads nothing worked!!!!!! By April roas got so bad at 0.33x scale is unsustainable. Had a call with the owner, and found out that he has been sitting on gold all along, and the answer for his problem is buried in his google sheets. And no, it wasn’t more MOF and BOF ads, not ripping from competitors (They hardly exist anymore) or a secret strategy! He had a post purchase survey where the biggest segment of his customers mentioned that they bought his product to increase their freaking confidence! CONFIDENCE!! Sounds simple enough? He was scaling for years with three surface desires, when the deepest one was always CONFIDENCE! All we did was find some parallel brands, that are kind of fixing the same problem, go deep into facebook groups and reddit, find all objections, make the angle more general (Confidence) and jump back into Level 3-4 sophistication!! Again! Sounds simple, BUT and it’s a HUGE BUT! The execution matters, and data interpretation is what makes any strategy a success. I spoke about this on another tweet! And people kept saying it’s easy, yeah it is! But can it be executed right? - Now from 0.33x to 1.11x to 1.22x - From 0 winners and countless iterations to 6 winning ads carrying spend - New customer CPA from 251 to 73 to 69 - Will be increasing spend next week to 10K a day - Once we crack two more high spending ads we will increase budget to 30K a day!

@ZahidAl11225631 Yes! But who does it correctly?

@backastony Anyone can do that, what you have explained

When you are hiring a creative strategist, keep in mind these important milestones to produce infinite winning ads. PS: I have 1 slot open for collaboration, if you are a brand owner DM me, I can either recommend someone, or we will see if we are a good fit. You need someone who will help you: 1- Research your audience (Amazon, FB groups, reddit, ads library..) 2- List potential avatars (Based on your product possible UMS-UMP) 3- Find five angles per avatar (Pain points, emotional triggers, and mass market desires) 4- Organize angles by popularity (Number of mentions) 5- Start with popular angles (MOF/BOF ads) SOPH LVL 4-5 “Up to 7 figures” 6- Scale with less popular/Hidden angles (TOF) SOPH LVL 2-3 “Up to 8 figures” 7- Remove yourself from the creative process, and hire a competent CD + Copywriters + Editing team 8- If you need help with any of this, send a DM, and let’s connect!

@Hewasecom Right! But does everyone do a good job at it?

@backastony You just describe the basic job of a creative strategist 🤣

@nzbsd_ Tons of proof! ill send links on DM

HIRING‼️ Native/LFS strategists Only hiring experienced candidates, you’ll need to share at least one copy that you have made in order to qualify. Base pay ($3000-$5000) + Uncapped performance bonuses DM me with your work & stats. (Don’t DM if you can’t show me performance on your Natives/LFS)

Also looking for Junior strategists with a knack for copywriting and research. Please apply by sending a portfolio of ads you made, brands or agencies you worked for before. Results aren’t important, what’s important here is being an active learner, motivated and driven by FUTURE RESULTS*

You should have great skills with Higgsfield, motion graphics and impeccable technique.

Still looking for DTC video editors. Send your portfolio and if you are a good fit you’ll be hired immediately. Please, don’t apply if you have slow execution, bad english or unorganized workflow. 8 positions open for partner brands.

@mathieuerd Je t’ai envoyé un DM frère

@backastony contact me !

Recrute : Creative Strategist (freelance, remote). Marque DTC, je vise 30M$ cette année sur US/AUS/UK/CAN Besoin de trouver les angles, briefer les UGC & lire la data. Faut des campagnes qui ont vraiment tourné en spend / ROAS. Réponds + DM ton meilleur travail 👇

@cotrainai APPLY

We’re hiring a Creative Strategist for a $175M/yr DTC brand. Their top strategist made over $50k in a single month. The key for $100M/yr brands: they don’t pay for hours. They pay for outcomes. That’s why the comp is built like this: → $5k–20k/mo guaranteed base while you ramp → Then uncapped performance bonuses — the better your creative performs, the more you make No ceiling. Who they want: → Fluent in awareness levels, hooks, leads, mechanisms, VSLs → Can study 50 winning ads and name the pattern underneath → Ships 10 weird angles over 10 safe ones → Kills their favorite concept the second the data says so If you already know you’re the best strategist in your circle, comment “APPLY” and we’ll send you the role link.

Lifecycle of a successful e-com founder in 2026: - Find a problem that people between the ages of 35 and 65 suffer from - Watch for brands who are selling products for the same problem - Pick a product at level 3-4 market sophistication - Introduce a new mechanism - Run an infinite number of LF native statics - Introduce VSLs to your ads manager - Hire two contractor editors + 1 VA - Focus on awareness levels from Problem aware to Product aware - Use competitors ads for inspo until you reach 7 figures - Hire junior strategists to increase creative volume! They should be hungry for results and you gotta train them - Establish KPIs for intent and win rate - Use data from the ad account and post purchase survey to find hidden angles that’ll help you scale to 8 figures - Remove yourself from the creative process and promote your best strategist to Partner/CMO - Start appearing on podcasts and create a personal brand - Don’t flex, it’ll attract broke people only serve value - Start a training community for at least 5K a month/Per trainee - Keep automating the process while checking quality from a bird’s eye view - Exit your first store for 8 figures+ - Use the system you established to manage more stores that you acquired - Fund a long term stock and real estate portfolio (If you are lazy go for the SP500) - Find yourself a long term girlfriend or wife - Have kids, Travel, grow old - Die! You didn’t expect that last part didn’t you lol! Even though it’s inevitable. So that’s what makes content effective for the mass audience: - Suppressed thoughts - Unusual contrast - Deep desires - Uncomfortable opinions

How to create infinite winning ads for your brand: 1- Research your audience (Amazon, FB groups, reddit, ads library..) 2- List potential avatars (Based on your product possible UMS-UMP) 3- Find five angles per avatar (Pain points, emotional triggers, and mass market desires) 4- Organize angles by popularity (Number of mentions) 5- Start with popular angles (MOF/BOF ads) SOPH LVL 4-5 “Up to 7 figures” 6- Scale with less popular/Hidden angles (TOF) SOPH LVL 2-3 “Up to 8 figures” 7- Remove yourself from the creative process, and hire a competent CD + Copywriters + Editing team 8- If you need help with any of this, send a DM, and let’s connect!

R&D is much needed in ecom nowadays.

Everybody in ecom talks about branding. You don’t have a brand if you are still relying on new customers for scale. Think about it, the average ecom bro got a list of at least 50K customers, These are buyers, who most likely will buy more if they are satisfied with the product and you offer something better! Great brands have customers who stayed loyal for 5 years + minimum Think about your favorite shampoo, drink, supplements… Don’t build your business on acquisitions only, rely on repeat customers!