Matt Drummond

Living la vida cerveza

70% of respondents say they would order MORE drinks if watching a game they placed a bet on.

Nielsen CGA Launch PurchaseTrak, an analytic platform that provides the industry’s most rapid and granular view of purchasing dynamics within the U.S. bar and restaurant landscape #onpremise #usonnpremise #nielsencga #bevalsales linkedin.com/pulse/nielsen-…

@hopnotes Yes, last night. Had the Czech Dark Lager for dessert.

Calling all BA members! Join @mcrommo and @barsnboardrooms this Thursday, Sept 24 in the latest @BrewersAssoc Collab Hour. We will dive into On Premise #measurement, #consumerresearch and #data for a in-depth look at how the channel is changing. brewersassociation.org/events/nielsen…

Americanizing a British report about Chinese consumer behavior. Oh and some @SpitefulBrewing refreshment.

OUT NOW: Issue V of our On Premise Impact Report, focusing on sales data across reopening states. Download the full free report via our website nielsencga.com/covid-19/ #marketresearch #covid19 #analytics #bars #restaurants #COVID19Updates #usa #insight

Latest CV19 Impact Report from a few reopened states has some encouraging metrics: 21% have already been out for a meal. Also a section on Draft Beer in the FREE report: nielsencga.com/covid-19/

Here’s our latest CV19 Impact Tracker. We’ve shifted focus to look at states that are reopening: TX, GA, FL, TN. More information and weekly update signup at nielsencga.com/covid-19/

This week we released Issue III of our #COVID19 On Premise Impact Report, focusing on how specific drink categories are performing via #delivery and #takeout + a review of the $ velocity figures pre + post closures. Download the free report here: nielsencga.com/covid-19/

BA Power Hour on takeout/delivery impacts from CV19 starts in 30 mins. Open to all! brewersassociation.org/events/power-h…

I’ll be on the BA Power Hour tomorrow talking about NCGA CV19 Impact Report focused on takeout & delivery. See link below. The BA has opened this up to everyone so no membership needed to join! brewersassociation.org/events/power-h…

Leader on the Senate Small Business committee with Rubio. Bar & restaurant owners should watch now. 👇 twitter.com/senatorcardin/…

With #bars and #restaurants impacted across the country, it’s clear that #COVID19 is having a huge impact for the On-Premise. As we identify insights, we will do our best to effectively inform and support the industry, starting with our latest report: nielsencga.com/covid-19/

Citing our Hard Seltzer 360 Report, 33% of consumers say they would use it as a mixer with a spirit. Most popular spirits? 69% Vodka 53% Rum 52% Tequila 45% Liqueurs The percentages show those that mix with hard seltzer do it diversely.

@BrewersStats Yes, it’s wasn’t a “percentage of where HS consumers are coming from”, rather a “what have you swapped from (select all apply)”. Easier to define latter especially with high crossover/repertoire drinkers. I like your 2nd question too 🤔

@barsnboardrooms Thanks. So the % don't have to total to 100, it was just % of people who said they were swapping some of that volume? 2nd question would be an interesting one to ask. If you drank a hard seltzer, what would you have drunk were it not available?

Some nice data tidbits and press hits from our Hard Seltzer 360 Report: 52% swapping from beer 40% swapping from cocktails 72% believe Hard Seltzer will grow further thedrinksbusiness.com/2020/02/hard-s…

@BrewersStats Yes, Wine is lower than Beer and Cocktails (1 & 2) but its swapping share is still significant. Not sure about data on 2nd question but there are a number of soft drink and n/a beverages loosing share to HSW too which was surprising.

@barsnboardrooms I assume wine was asked about as well and was just really low? And any percentage for occasions where a seltzer drinker wouldn’t have ordered a drink at all?

Unique insights using @Nielsen_CGA Channel Strategy Report from @Emergingfeed about experiential bars and restaurants. emerging.com/the-key-takeaw…

As off-premise sales of total beer see an increase (+5%) there is a good opportunity for brew pubs, tap rooms and package stores with bars to seize the opportunity for mid day bars sales with the consumer purchasing packaged alcohol for carry out. 3/3

Sports bar (+52% vs pw) and Irish pubs (+22% vs pw) overall saw an increase and breakfast (+24% vs pw) and brunch (+12% vs pw) times of day saw increase showing consumers are getting those on-premise visits in but earlier in the day. 2/3

Super Bowl is undoubtedly a huge event in the US, but how does it affect the on-premise? A study of ours from a previous SB shows that restaurants, especially casual dining (-37% vs prev week) suffer. There are brights spots though 1/3