The Beard Struggle
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The Beard Struggle
@beard_struggle
Welcome to the official Twitter page of - The Beard Struggle. The Beard Struggle is real. Follow and become part of the movement.
Worldwide Katılım Haziran 2015
66 Takip Edilen3.8K Takipçiler

How many ads do you need to hit your 2026 forecast?
The Creative Demand Model analyzes these 5 creative metrics👇 to build a brand specific Creative Score and expectation for each month's creative volume output against the Spend / aMER model's spend target.
1. Zero-Spend Rate: The percentage of active ads that had zero spend (didn’t spend any money) during the measurement period. High values indicate many ads aren’t getting budget allocation.
2. Ad Concentration: The percentage of total ad spend concentrated in the top 5 performing ads. High values indicate over-reliance on a few ads, creating risk if those ads fail.
3. ROAS Degradation: The change in ROAS (Return on Ad Spend) after the initial launch week. Positive values mean ROAS improved over time, negative values mean it declined after launch.
4. Spend Degradation: The change in daily ad spend after the initial launch week. Positive values indicate successful spend scaling, negative values indicate spend dropped off after launch.
5. Evergreen Share: The percentage of ads that have been running consistently for 30+ days. These are ‘evergreen’ ads that provide stable, sustained performance over time.
Culminating in the Creative Score, a combined score of the above factors relative to peers over the past 6 months. A score over 50 means you can create less ads compared to last year, whereas a score under 50 indicates you need to create more ads to make up for lower efficiency.


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The Beard Struggle retweetledi

Father’s Day Comes Once a Year 💌 The Words You Write Last Forever
He didn’t need big words — just to say I’m thinking of you, Dad.
👉 Get this card to honour your dad
Leave a the word Dad in the comments.
#FathersDay #FathersDayGift #FatherSon
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If your dad’s cool — like Tom cool 😎
Then don’t show up with socks this Father’s Day.
🎁 Get him the Father’s Day Trimmer Kit from The Beard Struggle:
🪒 6-in-1 Varangian Trimmer
🧪 Cologne oil sample kit
💧 9 beard oil samples
💼 FREE personalised leather card holder
✅ Real gifts.
🧔 Real men.
👌 Real simple.
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Shieldmaidens overheard their husbands talking...
And it wasn’t good.
💬 “Another pair of homemade socks?”
💬 “I just want beard stuff... from The Beard Struggle.”
So the Shieldmaidens took note ⚔️
This year, it's the Father’s Day Trimmer Kit:
🪒 6-in-1 Varangian Trimmer
🧪 Cologne oil sample kit
💧 9 beard oil samples
💼 FREE personalised leather card holder
🧔♂️ What he actually wants.
🔥 What he’ll actually use.
This is your chance, Shieldmaidens — give him the gift he actually wants.
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