Center for Behavioral Decisions

🚀 Exciting news: The Center for Behavioral Decisions is a Featured Startup at #WebSummit Lisbon 2025! 🎉We’re celebrating with an exclusive 20% off General Attendee tickets: websummit.com/appearances/li… Let’s connect on behavioral science! 📩 hello@becisions.com

💡 Alessia Canuto unpacks why material buys fade fast—while experiences (travel, learning, community) build identity, connection & lasting happiness. 👉 becisions.com/post/feed-the-… #BehavioralScience #ROI #Happiness #Wellbeing #Psychology #PersonalGrowth

Research shows prices look cheaper when positioned underneath (Barone et al., 2020). Why it works: 🧠 “Down = less” → bottom placement feels cheaper. Best for: low-cost items, bottom-left/center placement. #BehavioralScience #PricingStrategy #Neuromarketing #CX #RetailTips

It’s the Fresh Start Effect: we’re more motivated at new beginnings — a week, month, school year. 🧠 Landmarks help us: ✅ Break routine ✅ Reframe identity (“summer me” → “September me”) ✅ Refocus on goals #BehavioralScience #Psychology #Motivation #Goals #BehavioralDesign

📑 This is the mentioned article on the previous tweet: psycnet.apa.org/record/2000-16…

Choice Overload: When more options lead to fewer decisions. In theory, more choice means more freedom. In reality, too much choice leads to overwhelm, decision fatigue, and often, no decision at all. 📩 Let’s talk: hello@becisions.com #ChoiceOverload #BehavioralScience #UX

Why do people follow rules—even costly, arbitrary ones? New research in Nature Human Behaviour shows it’s not just about incentives. 🔍 The CRISP framework: C - Conformity R - Respect I - Incentives S - Social Expectations P - Preferences 🔗 doi.org/10.1038/s41562…

Behavioral science to boost #ecommerce performance: ✔️ Smart, personalized recommendations ✔️ FOMO & social proof that spark urgency ✔️ Gamified loyalty that keeps people coming back ✔️ Frictionless checkouts ✔️ Messaging that motivates 📩 hello@decisions.com #FOMO #UX #CRO

📝 New from @DivyaT_BeSci 🏆 Cannes Lions 2025 Grand Prix winner 🎬 Emotion-rich, color-coded, animated captions 💡 Inclusion meets storytelling 🔗 Full article: becisions.com/post/caption-w… #Accessibility #BehavioralDesign #CaptionWithIntention #CannesLions2025 #InclusiveDesign

@rajeshlele Tastier, thanks! 😀

@becisions What's "testier"? Shouldn't it be "tastier"?

🎯 Think your coffee tastes different some days? It might be crossmodal perception—how our senses mix. ☕ Coffee tastes more bitter in white mugs (Van Doorn et al., 2014) 🥔 Chips taste fresher with a louder crunch (Zampini & Spence, 2004) 📩 hello@becisions.com

Beautiful social scientists earn more. Beautiful natural scientists earn less. 🧠 A new study shows how stereotypes about beauty, brains, and discipline shape speaking fees. 🔗 nature.com/articles/s4159… 📩 hello@becisions.com #BehavioralScience #HaloEffect #SocialScience #Bias

✨ “Creativity is seeing what others see and thinking what no one else ever thought.” — Einstein Reframe familiar problems, prototype boldly, and let curiosity lead the way. What’s your most unexpected insight? ✉️ hello@becisions.com #BehavioralScience #Innovation

🧠 The Zeigarnik Effect: unfinished tasks stick in our minds longer than completed ones. • Show “3/5 steps done” progress bars • Release content in cliff-hanger chapters • Break flows into micro-tasks with one left undone ✉️ hello@becisions.com #BehavioralDesign #UX

Temptation Bundling hack: ☕️ Your favorite coffee only during your power-hour focus sprint 🎧 That new playlist only while you draft your next strategy doc 📚 Exclusive articles unlocked after 20 mins of reading industry papers ✉️ hello@becisions.com #BehavioralDesign #Habits

🔴 Why do streaks stick? Four behavioral hacks: 1️⃣ Loss Aversion 2️⃣ Goal Commitment 3️⃣ Endowed Progress 4️⃣ Identity Reinforcement Turn one-off users into daily loyalists. ✉️ hello@becisions.com #BehavioralScience #Gamification #Engagement

Why do we set goals on Mondays, birthdays, or January 1st? 📅 It’s called the Fresh Start Effect: We’re more motivated after a “temporal landmark” because it feels like a clean slate. #BehavioralScience #FreshStartEffect #BehaviorChange #Motivation

🧠 The Ability Perception Gap We often misjudge our own abilities—and others’. ➡️ Dunning-Kruger Effect: Low skill, high confidence ➡️ Imposter Syndrome: High skill, low confidence 📩 hello@becisions.com #BehavioralScience #Leadership #CognitiveBias

🧠 What you wear affects how you think. A 2012 study found that wearing a lab coat improved attention—but only when it was described as a doctor's coat, not a painter’s or just seen on a table. 📩 hello@becisions.com 🔗 doi.org/10.1016/j.jesp… #BehavioralScience #Psychology

Gen AI boosts productivity 🚀 but lowers motivation 😕 📉 -11% intrinsic motivation 📈 +20% boredom 💡 Less creativity & control 🔗 hbr.org/2025/05/resear… #AIParadox #BehavioralScience #FutureOfWork