Beck Ecommerce

Amazon Prime Day is coming up on July 12-13. If you are selling on Amazon, are you ready? In our experience, this important event provides an opportunity for B2B sellers as much as B2C. Insider Intelligence puts their projection for this year's Prime…lnkd.in/gWTj-rRH

The incrementality of sales argument as the sole justification for ROI from Ecommerce investments needs to be put to death. Ecommerce drives overall company growth. Period. @JHeinContent and @CarolineSarah, thank you for sharing this data from Affi…lnkd.in/dBVbUijG

61% of B2B sellers say that poor search on their Ecommerce web sites is costing them money. As a result, 84% of these practitioners have prioritized improving their on-site search capabilities in the next year. But is ChatGPT th…lnkd.in/gubbKgBV lnkd.in/gubsB57X

Are you torn between ripping and replacing your Ecommerce platform or opting for a step-by-step replacement? In a recent Master B2B eCommerce Mythbusters session, Andy Hoar and I tackled this issue - if re-platforming necessitate…lnkd.in/gi22PM4u lnkd.in/gbUWqaHT

ChatGPT has emerged as a practical AI tool that is streamlining traditional processes and responds to inquiries in human-like ways. But will it replace traditional site search solutions on B2B Ecommerce web sites? Or is effective B2B site search diffe…lnkd.in/gHP5M9sJ

Is channel conflict between manufacturers and distributors in B2B commerce solvable? Or will it be a perpetual point of friction? Should manufacturers sell directly via their own Ecommerce site? On Amazon? Or rely on distributors to handle Ecom for th…lnkd.in/ge86BXCv

Bob Howland and team at Dawn Foods are doing incredible work in driving digital transformation in a very traditional industry (food products). They've taken a very practical approach, centered on customer needs, and have done an admirable job aligning t…lnkd.in/gpN-GMXk

Can the composable commerce approach only be used by digitally mature B2B companies? Or is it an approach that firms at any stage can use to build a flexible digital foundation and create enduring competitive advantage? Andy Ho…lnkd.in/gsAnA2mK lnkd.in/gbUWqaHT

What do you think the most impactful digital marketing tactic is in B2B commerce? The answer from B2B buyers surprised Andy Hoar and I when we conducted research for our "State of B2B Ecommerce 2023" report. It wasn't search en…lnkd.in/gMV24UFZ lnkd.in/gtAXTp5h

We see a series of common pain points that companies experience with Amazon, particularly amongst manufacturers and brands. The fear of channel conflict and inability to effectively manage retail pricing is often the #1 issue. This concern often prese…lnkd.in/gE32zXsA

In the 2023 "State of B2B Ecommerce" report from Master B2B, 81% of sellers surveyed said they provide a "better" or "much better" customer experience than their direct competitors, and 60% of B2B sellers consider their web sites t…lnkd.in/dQRpxxZ6 lnkd.in/gtAXTp5h

In our survey of over 100 B2B sellers for the "State of B2B Ecommerce", 40% noted that their biggest barrier to robust eCommerce growth is a "lack of budget". This was followed closely by "lack of people-power" (33%). Also a budg…lnkd.in/gf6hBWa8 lnkd.in/gtAXTp5h

I'm at risk of spoiling my own poll here, but I continue to believe that differentiated brands should have an Amazon presence, and this includes private label products from retailers and distributors. My argument: When the product itself is what a comp…lnkd.in/gke6cfwE

HOT OFF THE PRESSES: The first ever State of B2B Ecommerce report from Master B2B eCommerce. Andy Hoar and I are excited to announce this research, completed in partnership with SAP and Coveo, and documenting 8 key trends impacting B2B firms and how in…lnkd.in/gwbCZ5Dy

Why is Amazon Business growing to $80 BN in revenue and beyond? In this video, my Master B2B colleague Andy Hoar gives some of the key reasons for the emergence of Amazon in B2B at our recent main stage debate at B2B Online in Chicago. I agree with An…lnkd.in/g5WvgUcu

B2B manufacturers: Are you trying to figure out Amazon but struggling with channel conflict and not sure how to approach the channel and drive profitable revenue without losing control? There is a solution. Check out how one of…lnkd.in/gPkK6sq9 lnkd.in/gH-Syw94

Which does a better job at optimizing the online buying process for B2B buyers: Amazon or traditional distributors? I think Amazon plays a different role in the buying journey than many traditional distributors, and has optimized the experience to deliv…lnkd.in/gt_gfyPZ

B2B practitioners and industry players - are you going to the Envision B2B Conference in Chicago on June 20-22? We would love to know! #b2becommerce #billiondollarb2becommerce lnkd.in/gQ4rRjkG

Reflecting on our Master B2B Mindshare Summit last week at the University of Chicago, Andy Hoar and I realize were truly sitting at the forefront of the next generation of B2B Ecommerce. THE leaders of our industry were sitting in a room brainstorming…lnkd.in/gRGD-vqh

We learned so much about how B2B companies can be practically using AI in their businesses from @tlav, aka "Tim GPT", last week at the Master B2B Summit. Tim shared how his firm is leveraging AI to drive efficiencies in integration of product data when t…lnkd.in/gcJA_Hbg