Irrational Agency

Are your employee research projects really getting you the insights you need to create initiatives that genuinely improve employee experience? Behavioural science can help you generate more actionable insights. hubs.ly/Q02kHv8M0

Story is not “fluff” — it’s a decision-making system. Find out how agencies and brands are using narrative to get true future insight hubs.ly/Q045r40b0

When the future won’t look like the past, research needs new tools. Here’s a behavioural approach to crisis scenario research. hubs.ly/Q045r7xn0

Consumers can’t reliably predict their future behaviour with tick-box answers. But narrative research can get you closer to how decisions are actually made, read more about it here hubs.ly/Q045r6J40

Want better survey prediction without rewriting everything? Here are practical behavioural tweaks that make a measurable difference. hubs.ly/Q045r0FG0

If your tracker or segmentation says one thing and behaviour says another, check out our practical walkthrough of how to close the gap. hubs.ly/Q045q-6N0

Is loyalty dead or just different? Check out our behavioural view on what’s driving switching, and what CX can do about it. hubs.ly/Q045r2gq0

Loyalty is evolving, rewards are only part of the story. Here’s the psychology behind loyalty schemes that drive repeat behaviour and why discounts shouldn't be your only lever hubs.ly/Q045r6t20

Behavioural science workshops can help your team apply real psychology to customer experience, research and regulation. Find the right session for you hubs.ly/Q03-nMKy0

Discover how brands can build consumer rituals — from everyday routines to emotional connection — and embed products into customers’ lives for deeper loyalty. hubs.ly/Q03-nPFr0

With loyalty fading and consumer behaviour shifting, CX is becoming the real differentiator. Discover how better experiences can rebuild loyalty hubs.ly/Q03-nFw50

Discover how psychology drives customer behaviour and loyalty program success. Learn the secrets that make customers stay, spend & advocate. Grab your free guide now! hubs.ly/Q03-nMcX0

Why aren’t more people switching to heat pumps? Discover how we used narrative research to breakdown barriers for adoption for Energy Systems Catapult hubs.ly/Q03-nGjr0

Watch how we helped UKTV go beyond the obvious and illuminate hidden motivations in audience behaviour to give the channel the best result in a decade! hubs.ly/Q03-nBnG0

Want fresh growth ideas in FMCG? This Mondelez case study shows how behaviour‑led research reveals actionable new category insights. hubs.ly/Q03-nB130

Want to get more research project commissioned this year?You’re not alone. Learn why insight teams hit resistance and how to overcome it using behavioural science hubs.ly/Q03-nmXj0

Want to upskill your team in behavioural science this year? Transform your team’s thinking with workshops tailored to your goals. hubs.ly/Q03-nmRD0

Behavioural science doesn’t have to be expensive. Discover practical ways to apply it to your qual & quant work today, from review support to behavioural workshops. hubs.ly/Q03-nddN0

Kick start a behavioural 2026 with our Behavioural Market Research Guide. Get the tools, models & methodologies to decode real human behaviour hubs.ly/Q03-n3Cq0

If trad research only asks about past experiences, how can you predict future behaviours, especially in emotionally heightened situations? This was the challenge we helped @EnergySysCat solve in understanding barriers to heat pump uptake. hubs.ly/Q03VnRy10

If trad research only asks about past experiences, how can you predict future behaviours, especially in emotionally heightened situations? This was the challenge we helped @EnergySysCat solve in understanding barriers to heat pump uptake. hubs.ly/Q03VnM4L0