bellyfeel // MAC26

What if your creative process is just two bad-natured voices insulting each other? Can games exist without video or audio? Sneak peek at "The Whys & Wherefores of Yoko Taro", premiering this Wednesday at MAC 2026 (midday UK time) modernaudience.org/tickets #MAC2026 #NieR @yokotaro

We are live. Today. Seven speakers. One room. The Modern Audience Conference starts now. Tickets still available, lifetime access included. £14.95 modernaudience.org #themodernaudience26 #wearelive #onlineconference #storytelling

It is tomorrow. Seven speakers. One day. Everything you need to understand modern audiences. Last chance. £14.95 modernaudience.org #themodernaudience26 #onlineconference #lastcall #storytelling

Current conditions: audiences in game lobbies, long-form video and Discord. Near-zero visibility for branded content. Seven MAC speakers figured out how to work with this. Everyone else is still holding the wrong umbrella. 20 May. £14.95 modernaudience.org #themodernaudience

People genuinely grieved when ChatGPT was updated. Rachel Hamilton has been researching why our brains insist on finding a mind where there is not one. She is at MAC on 20 May. Tickets £14.95 modernaudience.org #themodernaudience26 #RachelHamilton #AI #ELIZAeffect

Cannot make 20 May? Every MAC ticket includes lifetime access to all the recordings. Seven sessions. Yours forever. £14.95 modernaudience.org #themodernaudience26 #onlineconference #lifetimeaccess #storytelling

Mandatory recall. Gamification with no game inside it. Prizes instead of genuine interest. Making it shorter instead of better. All recalled. Replacements at MAC on 20 May. Tickets £14.95 modernaudience.org #themodernaudience26 #contentmarketing #audienceengagement

Everyone is prompting AI and praying. Thomas Keane is bullying it instead. His method forces AI into alignment with the human hand. He calls it the bully pipeline. He is at MAC on 20 May. Tickets £14.95 modernaudience.org #themodernaudience26 #MeaningMachine #AIstorytelling

A hundred people walked into an event in Manchester. A game went up on the screen. The room erupted. Gareth Langley has been chasing that reaction ever since. Now he gets it from 50,000 people. MAC, 20 May. Tickets £14.95 modernaudience.org #themodernaudience26 #Piing #live

GTA V sold to more people than the entire populations of UK, Germany, France and Spain combined. Two people looked at that stat and staged Hamlet inside it. Sam and Pinny are at MAC on 20 May. Tickets £14.95 modernaudience.org #themodernaudience26 #GrandTheftHamlet #GTA

Jeff Gomez built the worlds behind Avatar, Halo and Pirates of the Caribbean. In this clip he talks about what keeps a franchise alive. He is the keynote at MAC on 20 May. Tickets £14.95 modernaudience.org #themodernaudience26 #JeffGomez #transmedia

Still hiring. Must explain why people skip ads but play games for four hours straight. Must not say "content is king" in the interview. Ideal candidate is at MAC on 20 May. Tickets £14.95 modernaudience.org #themodernaudience26 #contentmarketing #audienceengagement

Ken Levine built BioShock. One of the most discussed narrative games ever made. He is at MAC on 20 May talking about the harder question. Also: Judas. Tickets £14.95 modernaudience.org #themodernaudience26 #KenLevine #BioShock #narrativedesign

The full MAC lineup. Yoko Taro. Ken Levine. Jeff Gomez. Gareth Langley. Sam and Pinny. Thomas Keane. Rachel Hamilton. Seven speakers. 20 May. Online. £14.95 modernaudience.org #themodernaudience26 #gamedesign #storytelling #onlineconference

@yokotaro セインズベリーのトライフルも #themodernaudience26

何を話したか覚えてませんが、たぶん、うどんの話をしたんだと思います。

@AngrybirdsGaM @yokotaro He's in a special film and it will be available to all ticket holders forever along with the other talks...

@bellyfeel @yokotaro Will his own livestream section be available for people online also? In the 2022 Modern Audience, I heard that his presentation was only live with no playback link being sent to attendees. The website says every recording will be made available for lifetime access.

MAC26 presents a special film: The Whys & Wherefores of Yoko Taro. A funny, oblique portrait of a singular mind. Truth vs Fact, "valid misunderstanding" & final message for future civilizations. @yokotaro #yokotaro #videogames #NieR Join us 20th May! info modernaudience.org

Seven speakers. One day. Everything you are missing about modern audiences. MAC is on 20 May. Tickets £14.95 modernaudience.org #themodernaudience26 #storytelling #gamedesign #onlineconference #yokotaro #bioshock #transmedia #ai #indiedev

Nobody told Yoko Taro he needed permission. His creative process: two versions of himself arguing until something worth making falls out. He is at MAC on 20 May. Tickets £14.95 modernaudience.org #themodernaudience26 #YokoTaro #NieRAutomata #gamedesign

Rethink everything you know about story. Modern Audience Conference is a one-day online event on narrative games, transmedia, AI-era storytelling & modern audiences. Features @Jeff_Gomez Ken @Levine a special @YokoTaro film, and more. Tickets: £14.95 modernaudience.org