Luc Bermond 📌 Pinterest

Pinterest is no longer a “nice to have.” It’s a high-intent shopping platform. Here is what’s changing in 2025–2026: 📈 +30% higher AOV vs Meta 👥 Demographic shift: 60% women / 40% men 🛍️ Shopping Pins + AI = top placements 📊 Performance+ = stable scaling (no budget chaos)

👉 Full breakdown + actionable optimizations 🎥 youtube.com/watch?v=BkIAHh… Want us to implement this for your brand? DM “Pinterest” for a free strategy call.

Pinterest is no longer a “nice to have.” It’s a high-intent shopping platform. Here is what’s changing in 2025–2026: 📈 +30% higher AOV vs Meta 👥 Demographic shift: 60% women / 40% men 🛍️ Shopping Pins + AI = top placements 📊 Performance+ = stable scaling (no budget chaos)

We recorded a complete masterclass on Pinterest Organic for 2026. Pinterest isn’t just “social”… it’s a visual search engine. 🎥 youtube.com/watch?v=p_5LAg… 1. Think in compounding results. Pinterest says the average lifespan of a pin is ~13.5 months (and in many accounts, pins keep driving traffic for years). 2. The core strategy: Keywords (Pinterest Trends + search bar + Ads Manager keyword tool) Boards = your “categories” Pins = your assets (image/video/carousel) 3. Want faster results? → Publish more. 1 pin/day is solid. 5 pins/day is much faster (as long as quality + keywords stay strong). 4. What Pinterest actually measures (and what makes pins “blow up”): ➡️ Pin clicks ➡️ Outbound clicks ➡️ Saves Followers aren’t even a core metric in Pinterest analytics. 5. Extra ecom tip: product tagging helps protect your visibility (fewer competitors shown next to your pin) + improves placement in the new layout. 6. Want us to build this for your brand (Pinterest organic + ads)? DM “Pinterest Audit” and we’ll review your keywords/boards/pins and map out a growth plan.

@DanyHmz Hi, we see that Performance + works very well the last few months so we focus on that but we also test interest/keyword campaigns to see how they perform! It's all about testing different things to see which one works best for you

@bermsluc Salut jvoulais savoir ce que tu en penses de Pinterest performance +, c’est mieux de lancer une campagne comme ça ou de configurer nous même selon des centres interêt ou mots clé ? Je sais pas si tu a déjà évoquée ça en vidéo mais je trouve pas en tout cas. Merci beaucoup.

Most e-commerce brands that work with us use Pinterest not only as an additional traffic source, but also as a lever that helps Meta. 👉 Why? Because Meta has become very competitive for many companies. The cheap, qualified visitors we were able to generate in 2017 no longer exist. To maintain healthy profitability, brands therefore need to diversify their marketing mix. 📌 This is where Pinterest comes in: Brands contact us to generate cheap, qualified traffic on Pinterest. This traffic is used to feed Meta audiences (mainly through retargeting). The result: a growing audience, lower customer acquisition costs, and a much stronger marketing mix. Pinterest is a bit like Meta Ads was in 2017: a blue ocean where brands can still reach the right people at a reasonable cost. (mainly female and upper-middle-class audiences) And the combination of these two platforms is perfect: Pinterest for inspiration and traffic. Meta to drive conversions.

🚀 New video: $100,000+ in 30 days with Pinterest Ads thanks to our AI creative strategy. 📊 €20,000 spend → €107,000 revenue (ROAS 6.4) 📈 Spend went from €235/day → €900/day, peak €6K/day, now stable at ~€4K/day. We scale using 2:3 static pins, separated Keywords/Interests/Shopping campaigns, and fast AI creative iterations. 🎥 Watch here: youtube.com/watch?v=_vPDhi… 💸 Want to scale your store by using Pinterest ads? LIKE & COMMENT “Pinterest Audit” we’ll review your funnel + creatives and help you scale. 1⃣ Need to follow me so I can DM you.

From €0 → €3,000/day with Pinterest Ads. 💸 €123k spend → €700k+ generated (5.8 ROAS) 📉 €1.2 CPM & €0.05 CPC 🔥 Over 1.3M clicks at scale Here’s the full strategy 👇 1. Pinterest’s power: • €1.2 CPM vs €10–€15 on Meta • €0.05 CPC • 1.3M+ clicks from high-intent shoppers 2. It’s a visual search engine, not social media. People come to shop & get inspired. That’s why the traffic converts better. 3. Our scaling system: • Start low budget, warm up the algo • Split campaigns: Keywords / Interests / Shopping (never mix) • Optimize for Checkout conversions, not ATC • Scale horizontally, not vertically 4. Creative setup: • 2:3 vertical pins (static, carousel, or video) • Branded profile with 8–10 boards (15–20 pins each) • Mix organic posting + ads for compound effect 5. After 16 months: 🔥 €123k spend → €700k+ revenue (5.8x) 🔥 €3k/day stable 🔥 Long-term, compounding growth 📦 I've created a full video that's free to watch for 72 hours. 1️⃣ Follow me 2️⃣ Comment “PINTEREST” below to receive the link ⌛ Only available for 72 hours.

+€62,647.57 in revenue in 30 days. All thanks to Pinterest Ads. And I'll show you exactly how we did it - with figures and creatives included 👇🏻 Normally, to generate €62K in revenue through a new channel, you need the following: → A senior media buyer who knows the platform inside out → A substantial testing budget to find the right target audience → A designer to create profitable ads → Optimal tracking → And several weeks/months of testing before you see a real return 👉🏻 In this video case study, I'll show you how we generated over €62,647.57 net in 30 days - with a small starting budget and a Pinterest strategy designed to scale quickly. 🎯 What you'll discover: → The ads that generated the majority of sales → The account structure used (testing + scaling) → The ideal starting budget depending on the size of your brand → How to integrate Pinterest into your marketing mix to boost other channels (Meta, Google, TikTok) → And most importantly... the exact plan you can copy before the end of the year Not every brand will make €62K in 30 days. But what this case study proves is that Pinterest Ads is still a heavily underrated channel. 📦 I've created a full video that's free to watch for 48 hours. Here's how to get access: 1️⃣ Follow me 2️⃣ Comment “ADS” below to receive the link 🎥 ⌛ Only available for 48 hours.

💸 $2.6k spend → $17k revenue (~6.6 ROAS) Here is how we did it 👇 1/ Why Pinterest? • $1.16 CPM vs $10+ on Meta • Buyers search with intent, not distraction. • Stable scaling after warm-up. 2/ Targeting structure: • Keyword campaigns for search intent • Interest campaigns for discovery • Shopping campaigns for conversions 👉 Never mix them. Each has its own learning phase. 3/ Scaling approach: Start $5/day → $50/day, then scale horizontally (duplicate winners). Warm-up period: 7–10 days. After that, results snowball. 4/ Creatives that convert: • 2:3 vertical ratio (static / video / carousel) • Test multiple styles - Pinterest is visual first. Use AI to generate & iterate faster. 5/ Once the algorithm warms up, Pinterest traffic becomes stable, profitable, and long-term. 📌Want to replicate this? DM “Pinterest Audit.” We’ll audit your funnel + creatives and show how to hit the same results.

We reduced the advertising CPA of an e-commerce brand by 47% by adding this unknown channel... and I'll share my method with you for free 👇🏻 You've probably noticed that acquisition costs on Meta and Google have been skyrocketing for several months. Achieving growth targets is becoming increasingly complex, which is driving many established brands to actively seek out complementary, effective, and profitable channels. Pinterest is now emerging as a powerful channel that can be integrated intelligently into your existing strategy (without completely replacing Meta or Google) to optimize your overall CPA. Here's how we work with our clients: → Detailed audit of existing channels and identification of Pinterest opportunities: we analyze their current campaigns to pinpoint where Pinterest can bring immediate added value → Implementation of a Pinterest advertising funnel tailored to your best existing audiences: use of data-driven targeting to transfer your best Meta/Google segments to Pinterest → Methodical testing and rapid creative iteration: launch of test campaigns with a methodical approach (rigorous A/B testing) on Pinterest to refine the most effective visuals and messages → Careful scaling and continuous optimization: gradual increase in budgets on Pinterest while closely monitoring results and maintaining the balance of the media mix By applying this method, several of our clients have already saved between €10k and €25k per month in advertising costs, while generating between €100k and €250k in incremental revenue each quarter. I am offering our complete strategic framework detailing each step of this methodology for FREE. Here's how to get this guide: 1️⃣ Like this post 2️⃣ Comment “CPA” below Must follow me so I can send it to you via DM.

We scaled a brand to $600k+ last Q4 with a $57k peak day. Pinterest was the #1 traffic source. Here’s what worked 👇 🎥 youtube.com/watch?v=fr0Yf-… 1: Pinterest-only results: €22k spend → €214k+ revenue (ROAS 9+) Black Friday day alone: €20k+ 2: Why Pinterest for Q4? €1.3–€1.6 CPM vs €40–€45 on Meta in this niche. Cheaper reach + shopping intent 3: Structure that scales: * Separate Keywords, Interests, Shopping (+ Performance Plus alongside, not alone) * Horizontal scaling (duplicate winners) instead of big budget jumps 4: Creative & funnel: * Inspiration-first for cold traffic (2:3 vertical, static/video/carousel per niche) * Aggressive retargeting with BFCM offers * Open funnels/collections for browsers; product pages for product pins 5: Timing matters: Warm up 7–10 days, then scale into Black Friday/Cyber Monday 👉 Want this playbook on your store? DM “Pinterest Audit.” We’ll map your Q4 plan.

🚀 VIDEO: My $60,000/mo Pinterest Ads 2025 eCommerce Strategy How we scaled a dropshipping store to $2,000+/day with Pinterest Ads. Last 30 days: 💸 $6,000 spend -> $60,000+ revenue 🔥 9.3 ROAS 📉 $1.5 CPM vs $12+ on Meta Pinterest = low CPMs + high buyer intent. We use a mix of keyword + interest campaigns, strong branding & 2:3 creatives. 🎥 Watch the full strategy: youtube.com/watch?v=CMiMz6… Want the same for your store? DM “Pinterest Audit” - we’ll review your setup + creatives.

🚀 New video: The ONLY Pinterest Ads Testing Strategy You Need (€157k in 90 Days) Our Pinterest testing + scaling system that hit >10 ROAS. In 3 months (Apr–early Jul) we generated €157,000 revenue from ~€14k ad spend (≈3,000 orders). Last 7 days: ~€200/day spend → €19k revenue. CPM €2.4 on Pinterest vs €10+ on Meta in this niche. How we do it👇 • Conversion campaigns optimized for Checkout (not ATC) • Manual campaigns, automatic bidding to exit learning fast • Interest and Keyword campaigns kept separate (don’t mix) • 3–5 pins/ad group for efficient distribution • Strong brand boards, SEO’d descriptions, high-quality visuals • Shopify tag + Conversions API + Product Catalog/Shopping ads • Scale horizontally to new markets once stable (e.g., DE/FR → NL) This works if profit > vanity. We optimize for margin, not spend. 🎥 Watch the breakdown + full case study: youtube.com/watch?v=IPxthB… Want this for your store? DM “Pinterest Audit” and we’ll review your funnel + creatives.

@AntoineVeyriere @MrAndersonECOM Yes le catalogue fonctionne super bien, encore mieux pour les marques qui ont un large panel de produits, car ça baisse considérablement les CPM

@MrAndersonECOM Hello, merci à toi pour ton com, nop pas du tout, @bermsluc peut être ? (Le boss de pinterest pour moi)

Pinterest est la régie publicitaire offrant le meilleur ROAS, à condition de respecter 5 les critères suivants : 1 - Cibler la bonne audience 2 - Être dans le bon secteur 3 - Distinguer les les 2 sources de trafic sur Pinterest 4 - Bien se former 5 - User les bons outils

Pinterest = Réseau méga sous-côté pour ton marketing. @bermsluc 📌 nous révèle tous ses tips sur MVP : Interactions avec ce post appréciées ✌️ youtube.com/watch?v=oX-Hcr…

Demain, nous recevons @bermsluc sur MVP : Verticale archi intéressante : "La puissance du marketing sur Pinterest. (guide pour 2025)" Des questions pour lui ?

Pinterest Ads : Bonne idée pour les commerçants ? La réponse dans le live du jour avec @bermsluc twitter.com/i/broadcasts/1…

Au cours des 90 derniers jours, on a dépensé plus de 500 000€ en publicités Pinterest, avec beaucoup d'apprentissages. Au lieu de les garder pour moi, j'ai décidé d'expliquer les 5 principaux learnings que nous avons appris et que j'aurais aimé connaître avant de me lancer sur Pinterest Ads. Le tout dans une vidéo condensée, pour aider quiconque veut se lancer, dans les meilleures conditions. Pour les intéressés, voici le lien de la vidéo : youtube.com/watch?v=bK1MFU… Enjoy 📌

(ps: nos résultats sont souvent mauvais la première semaine, on démarre donc toujours sur de faibles budgets sur Pinterest)

Pour en profiter, il faut donc être un peu plus patient et méthodique. 1 semaine, 2 semaines… Si vous laissez du temps à l’algo, et il saura comment vous rendre la pareille 📌

Pourquoi 90% des marques échouent sur Pinterest Ads ?