bernard

Massive respect to these guys and the @vwsfires crew for the quick response and tireless hours spent fighting fires, especially during the summer months.

Ox Nché should never have to pay for a cake in South Africa again.

@izzy_dagg Never give up until the final whisrle. You should know that dawg.

Credit where it’s due!! England has really stood up physically and been clinical when it matters!! Forwards fronted big time.. All Blacks England final it is 🔥🔥

@illzwillz69 @XavMetel @drew_mitchell I agree with @illzwillz69. There was a lot going on…like the shot clock not resetting for Libbok’s kick (luckily he slotted it). On a side-note, I think Etzebeth handled his yellow card like a champ and France should have capitalised more while we had 14 men. Alas…

@XavMetel @drew_mitchell I agree with you, Aaron Smith did it twice at Mount Smart and got penalties on both occasions. Merely pointing out how some calls could have gone the other way. Also, ref assuming Pollard was in the pocket to kick and not as a decoy is presumptuous

Kwagga had his hand on the ground to support his weight in the 68th.. Fine margins, plenty of calls either way can be contested but that one may prove to be crucial. Lucky break for SA!!

@DeanOelsch Film : Branded Content Film - Series. No mentions of that whole category at the awards.

@bernardtheclerk Whaaat? What category is that?

Heartbroken this work never won at Loeries. Incredibly proud of it and felt it is a benchmark of challenging insurance advertising and OOH. For your viewing pleasure then, the case study film we created for the Pineapple billboard campaign. youtu.be/8IVGjHU3_AY?fe…

Confession: I collect ad copy like billionaires collect mansions. The best 18 examples I've collected: 1. Patek Phillipe "You never actually own a Patek Philippe. You merely look after it for the next generation" Principle: Reframe expensive items as a selfless gift 2. Warner & Swasey "The company that needs a new machine tool, and hasn't bought it, is already paying for it" Principle: Use the customers' excuse against themselves. 3. Hinge "The dating app designed to be deleted" Principle: Call out the elephant in the industry 4. Plum Guide "If you're 38, you only have about 42 holidays left" Principle: Want people to take a holiday one day? Show an exotic island. Want people to take a holiday today? Show the graveyard. 5. Nike "Yesterday you said tomorrow" Principle: 4 words > 4000-word essay 6. Timex Watch "Know the time without seeing you have 1,249 unanswered emails" Principle: Create an enemy. Free Neo from the Matrix. 7. Abramson Cancer Center "If you know what a floppy disk is, it may be time for your cancer screening" Principle: The more specific the audience, the more specific the language. 8. The Hustle "My boss thinks I'm smart (I'm not). It's because I read The Hustle (and he has no idea it exists)." -- A Reader of The Hustle Principle: The Hidden Secret Everybody wants an edge. Sell them the edge. 9. DuckDuck Go "Google Tracks You. We Don't" Principle: Problem 1st. Solution 2nd. 10. Aston Martin "Protected by more pre-nups than any other car" Principle: If you're selling to rich people, use rich people problems. 11. Porsche "Honestly now, did you spend your youth dreaming about someday owning a Nissan or Mitsubishi?" Principle: Intensify emotions by contrasting their adult reality with their childhood dreams. 12. Rolex "If you were negotiating here tomorrow, you'd wear this watch" Principle: Classical conditioning. If you want this aspirational outcome, you'd wear a Rolex. 13. The Economist "I never read the Economist" - Management Trainee, 42 Principle: If looking to create an elite club, create an anti-customer outside of the club. 14. BMW "If you want to be happy for a day, drink. If you want to be happy for a year, marry. If you want to be happy for a lifetime, drive a BMW" Principle: Great copy and jokes use 3 sentences. Once you see this, you can't unsee it. It's everywhere. 15. Durex Thin Condoms "The difference between "Who's Your Daddy?" and Who's The Daddy?"" Principle: Keep everything the same but change one variable. 16. Joe Rogan Experience "Train by day, Joe Rogan podcast by night, all day" - Nick Diaz Principle: Create an aspirational daily habit. Joe Rogan experience isn't a podcast -- it's a daily lifestyle. I know this isn't an ad -- but the copy is so good. 17. Huel "105 calories. 20g of protein. 26 essential vitamins & minerals. Only 87p per serving" Principle: Facts. Facts. Facts. 18. Rolls Royce "At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock" Principle: Attention to detail When the Chief Engineer of Rolls-Royce read the advert he said: "It is time we did something about that damned clock" Ogilvy's adverts had so much attention to detail, the Chief Engineer at Rolls-Royce had a new item on his to-do list. ---- Want help with your ads? Get the best ads I've collected at adprofessor.com

☘️ Reaction from Ireland to the 7-1 split. #RWC2023 #RSAvIRE

@darryljferreira Visually, it reminded me of an oil spill. Dark, and solidified. On the palate it had notes of the final scrapings from a tin of instant coffee (at least 2-3 heaped tablespoons of it) and burnt water. But it will do.

@bernardtheclerk Was it any good? Hope it was for that price.

Cup of filter coffee on Kimberley airport = R40. Just putting it out there…

@simonback Heard good things about this place.

@bernardtheclerk The bigger question is what are you doing at Kimberley airport?

New work : The Jenny Ruyter Saga - Taking Power To The People - Episode 4 youtu.be/IKAZQYinM1Y via @YouTube

The 9 most creative social media ads I've collected this week: 1. World Wildlife Foundation

New Work in collaboration with Arcade Studio : youtu.be/CSdGZ_vG6z0

Simplicity is the ultimate form of creativity. Apple took a page out of Nike’s book here, but it’s still brilliant : youtu.be/kuOQdo7t3Xk

@illzwillz69 @Springboks Hulle kon amper nie eers die Viking in die foto inpas nie

@Springboks Mama MiA!

Your #Springboks team to face New Zealand in Auckland tomorrow 🇿🇦 #StrongerTogether

@DeanOelsch @Giles_Edwards @grightford Wish I had an example, but I can only provide a comparison: It's like sending a kid on a short course for every school subject, then they have to write exams with the full-time students at the end of the year. Good luck!

Marketing twitter. Hi there. I’m looking for a negative case study of a brand that focused only on short term/promotional work and lost market share in the long term. Ie. Never did any brand/equity building. Please do help if you can🙏 thanks! @Giles_Edwards @grightford

@geordinhl #SLAMDANK @illzwillz69 - bro’s got flows.

WATCH: 🍿 The ANC in Cape Town tried to claim they represent the poor. 🙄 They got answered. In Cape Town, we are doing everything in our power to protect residents from every failure they’ve inflicted on our country!

Big game day @illzwillz69