BevNET.com

Spirits giants Pernod Ricard and Brown-Forman have reportedly held merger talks, per Bloomberg. 🤝🍾 A deal would unite the world’s No. 2 spirits company with the largest exporter of American whiskey amid declining sales and industry pressure. bevnet.com/spirits/2026/r…

ReserveBar and AccelPay announce a strategic merger to combine marketplace demand, payments infrastructure and ecommerce tech, aiming to advance digital commerce across beverage alcohol and other regulated industries. 🍷💳🚀 bevnet.com/pr/2026/03/26/…

Sol-ti is expanding deeper into foodservice with new industry hires, including former Starbucks innovation manager Mark Putnam, as it rolls out multifunctional wellness shots like ElectroBoost and MindBoost+SuperShots. 💼🥤 bevnet.com/news/2026/sol-…

Yonder Cider is hiring a seasonal Cellar Assistant in Wenatchee, WA 🍎 Full-time temporary role supporting canning, kegging, warehouse flow and cidery operations. bevnet.com/jobs/62785-sea… #CiderJobs #BeverageIndustry #WashingtonJobs

Tilray Brands is partnering with Popsicle to launch Popsicle Hard, a 5% ABV ready-to-drink line inspired by classic Cherry, Orange and Grape flavors. Variety packs roll out nationwide this month, with Firecracker set for May. 🍒🍊🍇🥤 bevnet.com/pr/2026/03/26/… #RTD #AdultBeverage

Chee Hoo, the Oahu-born frozen treats brand, launches Protein Pops with 12g whey protein, no added sugar and ~100 calories. Pineapple Breeze debuts first, with more flavors coming in 2026. Shipping nationwide, retail rollout underway. 🍍💪❄️ bevnet.com/pr/2026/03/26/…

🏆 Prairie Organic Spirits, produced by Phillips Distilling Co., was named Best Vodka in America in the 2026 Newsweek Readers’ Choice Awards, recognized for its organic, non-GMO corn and ingredient-driven distillation. 🌽🥃 bevnet.com/pr/2026/03/26/…

Colangelo & Partners has been named agency of record for Avignonesi Winery, supporting the Tuscan estate’s U.S. expansion and positioning Vino Nobile di Montepulciano for renewed momentum. 🍷🌿🇮🇹 bevnet.com/pr/2026/03/26/…

Biltmore Estate Winery debuts Masterpiece Collection White Wine ($18 SRP), a slightly sweet NV blend of Gewürztraminer, Muscat, Riesling & Chenin Blanc. Available DTC & via three-tier, featuring art-inspired labels. 🍷🎨 bevnet.com/pr/2026/03/26/…

Pacific Foods Barista Series will sponsor the 20th World Latte Art Competition at World of Coffee San Diego April 10–12, featuring its Pistachio plant-based milk and pours from Kafiex, Black & White, and U.S. Barista Champ Kay Cheon. bevnet.com/pr/2026/03/26/…

Jeppson’s releases Barrel-Aged Malört 2026, aged 1–3 years in ex-bourbon barrels from MGP, O.Z. Tyler, and George Dickel. The limited release features added vanilla and oak notes to its signature bitter profile. Available nationwide. bevnet.com/pr/2026/03/26/…

New Holland Brewing Co. is hiring a Product Development Coordinator to lead Stage-Gate innovation, commercialization and cross-functional beverage launches 🍺📈 bevnet.com/jobs/62784-pro… #BeverageJobs #CPGcareers #ProductDevelopment

VAHDAM® will launch Ashwagandha Coffee in about 1,000 Target stores this May. The blend features Arabica coffee, KSM-66® ashwagandha, L-theanine, and mushrooms, reflecting rising mainstream interest in adaptogens. bevnet.com/pr/2026/03/26/…

Diageo CEO Dave Lewis is reframing RTDs from margin drag to growth driver as cocktails surge +30.3% in recent dollar sales. But with share below 10% and U.S. sales down 9.3%, the spirits giant has ground to make up. 🍹📉 bevnet.com/spirits/2026/d…

Milam & Greene Whiskey and @AzamaraCruise are launching “Bourbon Quest,” sending a barrel aboard a 188-night world cruise to study how maritime aging impacts flavor 🌊🥃 The sea-aged bourbon will debut in 2027, with ~400 bottles exclusive to guests. bevnet.com/pr/2026/03/26/…

Spearhead Spirits seeks a part-time Sales Manager in NYC to grow on- and off-premise accounts, build retail and bar relationships, and bring a modern African spirits story to market 🍸🌍 bevnet.com/jobs/62783-sal… #SalesJobs #SpiritsIndustry #NYCJobs

Villa Sandi appoints Diva and Leonardo Moretti Polegato as Vice Presidents, marking the transition to fourth-generation family leadership. The Veneto-based Prosecco producer is accelerating U.S. growth and global expansion. 🇮🇹🍾🌍 bevnet.com/pr/2026/03/26/…

Review: PRODA blends nostalgic soda flavors with 10g whey protein and 3g fiber in a 45-calorie can, while Fave’s USDA Organic drink mix sticks deliver “junk free” classics with 25 calories and 6g sugar. 🥤💪🍊 bevnet.com/news/2026/revi…

23rd State released Cohort 2 results from its MoreBetter real-world study, setting new performance benchmarks for THC beverages, including 20–40 min onset, 2–3 hr duration and improved consistency 📊🥤🌿 bevnet.com/pr/2026/03/26/… #THC #CannabisBeverage

Paddy & Scott’s Coffee is partnering with The Mix to turn two Suffolk cafés into social enterprises, using profits to support local youth mentoring, education, and life skills programs in Ipswich and Hadleigh. bevnet.com/pr/2026/03/26/…