BevNET.com

Next In Natural seeks a Social Media Content Creator & Event Lead to shape brand storytelling online and on the ground for Chameleon Coffee and more 📱☕️ bevnet.com/jobs/62949-soc… #SocialMediaJobs #CPGcareers #BeverageIndustry

American Harvest Vodka will debut a branded container bar at Chicago’s Navy Pier Beer Garden over Memorial Day Weekend, featuring a curated summer cocktail menu and lakefront views. 🍸🌆☀️ bevnet.com/pr/2026/05/22/…

Mitra9 debuts Neon Berry, a limited-edition functional seltzer inspired by gaming and digital culture 🎮🟣 The online-exclusive release features a bold berry flavor and neon purple can, targeting focus and creativity for immersive moments. bevnet.com/pr/2026/05/22/…

🏈🍺 Former NFL safety Micah Hyde is entering the hemp beverage space with Hyde’s Hail Mary, a Shandy-style line of low-dose THC drinks aimed at beer and football fans. The 5mg THC/CBD/CBG beverages face looming federal headwinds. bevnet.com/news/2026/form…

🎙️ On Taste Radio: Investors are saying yes to disciplined growth, financial transparency and strong regional traction — not hype. The episode also explores luxury and small-format grocery trends and Olipop’s refresh. tasteradio.com/episodes/as-in…

New RTDs tee up summer: High Noon and Good Boy lean into golf-inspired vodka seltzers, Boston Beer debuts glow-in-the-dark 15% ABV LYTT coolers, and brands roll out tropical margs, hard teas and vodka energy drinks. 🍹⛳️⚡️ bevnet.com/spirits/2026/n…

ATLAUA debuts ATLAUA CALM, a CBD-based recovery drink for athletes with ashwagandha, lion’s mane, L-theanine, GABA, and magnesium. Available in a 700ml Anfora for $99 and a 4-pack of shots for $29. bevnet.com/pr/2026/05/22/…

Oishii Sake signs alignment deal with Southern Glazer’s Wine & Spirits, expanding into 14 states and global travel retail starting June 2026 🍶🌎 Portfolio includes Junmai, Kintsugi, Sake Spritz RTDs and new Matcha Liqueur. bevnet.com/pr/2026/05/22/…

‘Healthy enough’ products dominate 2025’s New Product Pacesetters, as better-for-you launches that balance taste and function lead CPG growth, per Circana. 🥤📊 bevnet.com/news/2026/heal… #CPG #Beverage

New beverages this week: GHOST x Bubblicious energy 🫧, Elmhurst’s 27g protein shakes 💪, Recess mini Zero Proof margaritas 🍹 and Angostura’s first cocktail syrups. Plus launches from Lapo’s, Tazo, 5-Hour Energy and more. bevnet.com/news/2026/new-…

GoodDays Classic Cocktails expands into California, launching in San Diego and Palm Springs. 🌴🍸 The premium RTD brand offers canned cocktails made with real spirits and fruit juice, no artificial colors, flavors or sweeteners. bevnet.com/pr/2026/05/22/… #RTD

Lapo’s expands its zero-proof lineup with a new Amaro and ready-to-drink Amaro Cola, moving into the aperitif and digestif category. 🍊🥃 Available at Whole Foods, Target and The Zero Proof. bevnet.com/pr/2026/05/21/… #NonAlcoholic #RTD

Buffalo Trace Distillery will reintroduce Colonel E.H. Taylor, Jr. Four Grain as an annual limited release and Cured Oak as a rare offering in May 2026, both priced at $79.99 nationwide. bevnet.com/pr/2026/05/21/…

🥃 Happenstance Whiskey, a 100% women-owned brand, expands West Coast retail with its multi-gold-award-winning bourbon now in select Whole Foods Market stores across Southern California. 🔗 bevnet.com/pr/2026/05/21/… #Whiskey #RetailNews

Functional gut health drinks are gaining momentum as consumers prioritize digestive wellness, according to Spate’s Q2 2026 report. 📈🥤 From probiotics to prebiotic sodas, search data signals sustained interest and innovation in the space. bevnet.com/news/2026/from…

StageWater named exclusive canned water of CMA Fest 2026 🎶💧 Founded by touring pros post-COVID, the brand donates 15% of profits to orgs supporting live music workers. The partnership marks its largest to date. bevnet.com/pr/2026/05/21/…

Perfect Hydration debuts flavored alkaline water in Lemon, Berry and Mango Peach, featuring no sugar, sweeteners or carbonation. 🍋💧 Launching via Amazon and Walmart.com in 12 oz recyclable cans. bevnet.com/pr/2026/05/21/…

Reframe Beverage forms a Strategic Advisory Board with execs from Diageo, Stoli, Happy Dad, and Verlinvest as it expands hemp-derived THC product distribution. The brand has sold over 100K bottles and is planning Florida expansion. bevnet.com/pr/2026/05/21/…

T. Hasegawa USA has launched HASEMILK™, a powdered flavor technology designed to replicate the taste, aroma and mouthfeel of real milk without dairy ingredients. 🥛🌱 The solution targets growing demand for lactose-free and plant-based products. bevnet.com/pr/2026/05/21/…

Rupee Beer expands into the San Francisco Bay Area, marking a key step in its national growth strategy. The award-winning Indian-inspired brand, now in 23 states, partners with Markstein Sales Co. and Mattagrano Inc. 🍺🌎 bevnet.com/pr/2026/05/21/… #CraftBeer