BFLG-UK

Our latest reports, guidance, position statements and briefing documents are available here: bflg-uk.org/our-work

In a recent statement, the International Confederation of Midwives emphasised that #midwives must remain vigilant against unethical marketing practices by the commercial milk formula industry and prioritise evidence-based support for breastfeeding parents boobingit.com/midwives-must-…

🌸 This #MothersDay, we’re teaming up with @LeicesterMammas to highlight the need for stronger breastfeeding support, better maternity rights, and tighter regulations on commercial baby food marketing in this powerful blog 💕 Check it out⬇️ sustainweb.org/blogs/mar30-mo…

Our new paper is out now - Investigating the marketing of bottles and teats designed to replicate #breastfeeding and the evidence (lack of) which underpins their features onlinelibrary.wiley.com/doi/10.1111/mc… @DrKathryn_Bould @BeckySelf123 @LJMU_Health @LJMUResearch

Fabulous piece by a wonderful early years nutrition advocate @JessBrownFuller 👏 Political opinion with Jess Brown-Fuller MP: Building a healthier future for our children sussexexpress.co.uk/news/opinion/p… @BflgUk

Ty ⁦@JessBrownFuller⁩ for a passionate speech calling for action to enable #breastfeeding & support for all families in their infant feeding journeys, because babies matter too! #childrensfood25 ⁦@BflgUk⁩

Well worth a 👂 for a low down on @CMAgovUK #formula market study. Strongly support the view that price promotions on formula milks are NOT appropriate + action to enable families who use formula to do so safely needs to take place alongside actions to enable #breastfeeding 🤱🏼

Quotes from us in: "Can the CMA save parents from infant formula confusion?" thegrocer.co.uk/analysis-and-f… More on this from us: firststepsnutrition.org/news 👀A full position from @BflgUk (for whom we act as secretariat) will be published following consultation with all 38 members

@1stepsnutrition @CMAgovUK @besideyoumedway @LittleDoctorVic

Welcome recs from @CMAgovUK following an investigation made possible using our infant formula price monitoring data. ✅Stronger labelling & ad rules. ✅Labelling enforcement. ✅Sharing the 🔑 message that all infant formula are nutritionally sufficient. ✅Plain labels in NHS.

@1stepsnutrition @CMAgovUK @NatashaMDay @NBHelpline @NCTcharity @savechildrenuk @UKAMB1 @UNICEF_uk @babyfriendly @unisontheunion @Wen_UK @wbtiuk @pattirundall @HelenGrayIBCLC @c_patton_ @CatherineHine @shereen_fisher @GillyWeaver @CatrianaMcKie @DHSCgovuk @KazzaCarolyn @AlisonSpiro @BetterBfing

@1stepsnutrition @CMAgovUK @AssocBfMothers @AIMS_online @babymilkaction @BestBeginnings @bflgireland @BfN_UK @BreastivalNI @WHOCodeNI @doulauk @fatherhoodinst @GP_IFN @HENRYhealthy @heartsmilkbank @HIFN12 @milk_foundation @iHealthVisiting @LCGB1994 @The_LIFIB @LLLGB @LeicesterMammas @MidwivesRCM

@BetterBfing @besideyoumedway @LittleDoctorVic

@MidwivesRCM @NatashaMDay @NBHelpline @NCTcharity @savechildrenuk @UKAMB1 @UNICEF_uk @babyfriendly @unisontheunion @Wen_UK @wbtiuk @pattirundall @HelenGrayIBCLC @c_patton_ @CatherineHine @shereen_fisher @GillyWeaver @CatrianaMcKie @DHSCgovuk @KazzaCarolyn @AlisonSpiro

Just published in Maternal & Child Nutrition journal: Prioritising Profits Over Public Health? Why UK Commercial Milk Formula Marketing Regulations Need to be Strengthened and Enforced, Not Weakened doi.org/10.1111/mcn.70…

The CMA report is clear: marketing tactics must change, and prices must be fair. Formula is an essential product, not a premium one—parents deserve transparency.

The CMA’s final report exposes a broken system that puts industry profits over parents. Their recommendations to government include: ✅ Extending the advertising ban to follow-on formulas ✅ Ensuring clearer, evidence-based information for parents ✅ Improving price transparency

🚨 @CMAgovUK calls for sweeping changes to the #babyformula industry Formula prices have soared 30% since 2021, yet companies continue to maintain high profits. Now, CMA confirms that misleading marketing tactics are driving up costs for parents. 📺 Watch @KatiePNutrition on BBC

🚨Important report 🚨Important recommendation Plain/Generic labelling to be used on infant formula in hospitals-ALL are nutritionally equivalent Ripped-off parents pay for #BigFormula posh packaging & aggressive advertising➡️ 💷Big Profits💷 @babyfriendly @babymilkaction

@CMAgovUK Great to see respect of the need to protect #breastfeeding Fuller reaction in our press release firststepsnutrition.org/press