Brian Harniman
13.8K posts

Brian Harniman
@bharniman
Builder of online travel companies. 3 kids and a wife, 1/2 acre, no mule. Have a slight Yankees addiction. Need more cowbell.
Ramsey, NJ Katılım Mart 2008
2.7K Takip Edilen1.6K Takipçiler

@ollieboote @Scobleizer @SawyerMerritt So think about the job to be done, and ask the user how they might best do it. Let them tell you about problems they have with the current situation or when the current setup has massively failed them or delighted them.
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A large touchscreen does work in a car if you have great software. The Model Y became literally the overall #1 bestselling car in the world just three years after launching partly because people loved the software experience (among many other reasons).
Top Gear@BBC_TopGear
"A large touchscreen doesn't work in a car": Sir Jony Ive on designing the Ferrari Luce's interior ➡️ top-gear.visitlink.me/yTpZer
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@Scobleizer @SawyerMerritt Would love to know how Mercedes researchers are asking consumers the questions to get their information about what customers "like". It's really easy to do studies that confirm what you've already decided to be true (as an individual or an organization).
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Mercedes-Benz engineers told me the reason for this. When they do consumer research, most people like tactile things: buttons, knobs, sliders, and stuff like that. They like the tactile experience.
The problem is, if you stop there, you make mistakes. The world is moving toward an autonomous vehicle future where everything is done automatically with screens. The consumer can't tell you about that world because they haven't thought about it or been presented with it yet.
As a result, the auto industry continues serving the past and not the future. Ferrari is just an example of that. They are selling to old people who have a fuckload of money. That doesn't mean these people have any sense or any care for innovation; they over-index on the physical experience of being in the car because they can't imagine a world where a car would drive them around.
That is certainly true of the rich class in America. I hung out with them last year. They love their old mechanical cars because they can afford them, and Ferrari has to compete with that old mechanical car mentality just to sell them another $500,000 vehicle.
Tesla, on the other hand, is going for the everyday person. And the everyday person knows it's stupid to rely on buttons when you can have a touchscreen like the one on your iPhone.
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Good morning. Happy Yankees Home Opener. @CMacWFAN Go get "em.
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NAME THAT YANK!
This Taiwanese pitcher was a solid ace for the yanks for two years after his rookie year. Spending 9 years in the majors and 5 with the Yankees , he came 2nd in AL CY YOUNG and led the league with 19 wins and .495 HR per 9/IP. After a bunt got him on base and an error got him to second, he managed to score but injured his foot in the process and was never the same ace again. It was his birthday yesterday!
There is NO THEME this week!
Answers MAY NOT be hidden.
No peeking!
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@stoolpresidente Quality Italian's chicken parm pizza is something to try.
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so @cnn is now running a Kalshi chyron for prediction markets based on their reporting? seriously? fuck that right to hell.
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