
Last year, e-commerce company, Jiji entered the South Asian Market in Bangladesh, its first market outside Africa.
It’s direct competitor? Bikroy. It was at the time, the country’s largest online classifieds marketplace.
That is until it’s acquisition by Jiji.
Big Tech This Week@bigtechthisweek
This is the 3rd time in 6 years that Jiji has acquired a top competitor after entering a new market. There was: - OLX Africa in 2019 - Tonaton in 2022 This strategy seems to be working. Enter- Compete- Acquire- Build reputation- Repeat!
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