Billy Jack Ray, Ed.D.🌵🏴‍☠️🦅🦅Ŧ

Freedom stands on the shoulders of heroes. Remembering those who made the ultimate sacrifice. 🇺🇸 #BrandEm | 🐺

A community college professor named Marty Lobdell taught the same study skills lecture for 30 years. The video quietly became one of the most watched educational recordings online, with over 10 million views. He spent his career watching students fail not because they were lazy, but because no one had taught them how their brain actually works when learning something difficult. The lecture, “Study Less Study Smart,” contains a powerful framework. Your brain cannot sustain focus the way most people believe. Studies show the average learner hits a wall between 25 and 30 minutes. After that, efficiency collapses. You’re still sitting there, but almost nothing is being absorbed. Lobdell told the story of a student who planned to study 6 hours a night, 5 nights a week. Thirty hours total. She failed every class. She was not lacking effort. She was confusing time near books with actual learning. The fix is simple: when focus drops, stop, take a 5 minute rewarding break, then return. That reset makes a massive difference. He also destroyed the myth of highlighting and re reading. Recognition is not the same as recall. To prove it, he read 13 random letters. Almost no one remembered them. Then he turned them into “Happy Thursday.” The entire room recalled them instantly. The brain stores meaning, not repetition. This is why elaborative encoding works so well. Finally, he shared the most important principle: 80 percent of study time should be active recitation. Close the book and explain the material in your own words. Teach it to someone else or an empty chair. Retrieval is where real learning happens. His closing line stuck with me: If this information does not change your behaviour, you have not actually learned it. The best students do not study more hours. They stop confusing the feeling of studying with the reality of learning.

62% of D2 football players that entered the transfer portal have retired. 79% of D3 athletes. 🤯 The grass isn’t always greener on the other side.

Sobering numbers...

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There is something beautiful about pulling out game ready balls straight from the box all season! No more players complaining about a bright orange brick at practice!

Happy Mothers Day 💐 Today we honor all the Mothers, Grandmothers, and Aunts who make it happen!! #BrandEm | ❤️🐺

What can Ballsmiths do FOR YOU!

Let’s get ready for the season!

Best in the business!

🚨SIGNED: WELCOME TO THE PACK🚨 🐺Troy Sandoval: WR 📍Brackettville, Texas 📚Brackett Highschool #NSD26 | #BrandEm

Extremely thankful to @leehays & @Sul_Ross for the opportunity to do what I am called to do! Excited to get to coach in the great state of Texas! @SRSUFootball will be the most improved defense in the nation in 2026! We are already on our way! #RunToWin #BrandEm #Lobos

4a-district 21 shotput winner Throw:46”10 #surviveandadvance #AGTG @billyjackray @RayRecruiting

Psst…… Lobo Football is BACK😎😎 #BrandEm | 🐺

Happy Easter from the Lobo Pack!🐣 #BrandEm | 🐺

The new red lids for @TexasTechFB #uniswag

AGTG Blessed to receive an offer from Sul Ross University @billyjackray @gibson_wildcat @SRSUFootball

As the great @kyjohnhamilton would say...DBAP! #BrandEm

Age yourself by naming an MLB shortstop you grew up watching. I’ll start: Derek Jeter.