Michael Groff | CRO & Landing Pages

SaaS CRO Playbook that generates $1.8M in new pipeline. And it’s yours for free. • How to Setup A/B & Split Tests • 6-Month Testing Roadmap • CRO Tracker • 148-Point Landing Page Checklist Like + Comment “CRO” and I'll DM you it. (Must be following or I can't DM)

Go to ChatGPT and ask it for the best product in your category. Then ask it what sources it used. You'll see Reddit come up again and again. AI assistants don't look at your website in isolation. They read the whole web of trust around your brand name: reviews, comments, threads, mentions across platforms. Reddit carries heavy weight in that web because it reads as unfiltered human opinion. Building Reddit presence has become a large part of our off-page SEO work, and it started exactly this way. We kept tracing AI product recommendations back to their sources and kept landing on Reddit threads. People have told me SEO is dying every year for over a decade. I think the opposite is happening. When everyone carries an assistant in their pocket that answers “what should I buy,” showing up in that answer is the highest-intent traffic that exists. @Shopify's own research put organic visitors at roughly double the conversion rate of other channels. If you run a brand and have no Reddit strategy, you're behind. Test it yourself with your own keywords. The sources ChatGPT cites will tell you where to spend your effort. I made a video where I went deeper into this topic. Check this out: youtu.be/CiNaA5HKPDI

One of my favorite games to this day. Still can’t be beat. Thanks @Midjiwan!

So we built it for you. The SaaS Go-To-Market Kit. 21 days. Everything done-for-you. DM me "KIT" and I'll show you what this looks like for your brand.

It doesn't work because most SaaS founders: → Don't know how to write copy that converts → Don't have time to build and design the pages → Don't know how to set up proper conversion tracking

Let me show you the math on a SaaS launch funnel: → $4,000/mo ad spend → 200 new trials (20% CVR) → $20 cost per trial → 50 customers (25% trial-to-paid) At a $600/yr subscription: That's $30,000 in new ARR. From $4,000 in ad spend. But this is why it doesn't work 👇

That’s it. Copy this strategy and your follower account, and deal flow, will double in 12 months or less.

LinkedIn Engagement Groups This is the “dark” side of LinkedIn your favorite influencer doesn’t tell you about. But it’s the strategy that gives you an unfair advantage in the algorithm.

Growing on LinkedIn is easy. In 12 months, I grew from sub 1000 followers to almost 5000. It also became our primary lead source. LinkedIn is crushing for us right now. Here’s our weekly system (no lead magnet) 👇

@__pqrd lol ok buddy 😅

@bmichaelgroff Unironically, just put a "buy now" button everywhere, leads love clicking those, 11/10 conversion technique

If you're SaaS site is getting high traffic from your ICP, but not converting. This is the easiest problem to fix. You already have the right people. You just need to stop building your website like a brochure and start building it like a sales funnel.

@Webluck_Studio Exactly.

@bmichaelgroff Traffic is step one, the real leverage comes from combining these channels with automated nurture and onboarding sequences.

Free traffic strategies that have worked for our SaaS clients: → LinkedIn DMs (our biggest client ever came from this) → Reddit/Facebook groups in your niche → SEO content writing, you can rank in as little as 48 hours → YouTube, LinkedIn, X content

One of our SaaS clients doubled their website conversions, without increasing traffic. All they did was run a homepage split test. ❌ They didn't rebuild their site. ❌ They didn't double their ad spend. ✅ They just tested a different layout.

SaaS founders ask me where they should be running ads. Meta Ads → lowest cost, great for cold audiences who aren't even problem-aware yet Google Ads → best for buyer intent, people already comparing solutions But neither works if you're sending people to a broken page.

If your SaaS is getting high traffic, but no conversions, the problem isn't your traffic volume. It's that most of those visitors aren't your ICP. A low-quality traffic website performs exactly the same as a no-traffic website. Fix the source, not the site.

Introducing Contra Payments. The first payments platform that lets you sell to AI Agents. RT + Comment “Contra” and I’ll send you 100 products AI agents are looking for.

@contraben Contra

@stfuesh I see Godzilla 🫤